The Application Research Of Wuyuan Ancient Village Cultural Elements In Tea Packaging Design

With the development of The Times,the product competition is more and more intense,and the unique product packaging design is particularly important,which is the key to improve the brand image and product market competitiveness.There is a problem of the relationship between generality and individuality in the product packaging design.The similar product packaging design will make the design lose its artistic vitality and make the product lack market competitiveness.As a kind of product with obvious regional characteristics,tea packaging design with cultural characteristics is the key to open up sales,win the favor of the market and consumers.In the design of tea packaging,it has become the consensus of designers to reflect the distinctive humanity,history,geographical environment and architectural features as much as possible,and it is also the key research direction in the current and future research field of tea packaging design.This paper focuses on the integration of the cultural elements of ancient villages in Wuyuan into the design of tea packaging.While meeting consumers' aesthetic needs,it also gives distinct cultural characteristics of ancient villages in the design of tea packaging,which improves the cultural connotation of the product and the added value of the product.In this paper,firstly,a preliminary study and discussion are made on the relevant theories of ancient village culture and tea packaging design in Wuyuan,and the cultural elements of ancient village in Wuyuan are analyzed,as well as the value embodiment in the tea packaging design.Through the analysis of the status quo,combined with the tea producing area and the research of physical stores,investigation and analysis of the current problems existing in the tea packing design and the culture of the ancient villages in wuyuan,the unique superiority in the tea packing design,in order to adapt to new consumption concept,the designer should strengthen the application of Wuyuan ancient village cultural elements in tea packaging design to explore the innovation.From the perspective of product packaging designers,this paper makes an experimental package design for Wuyuan tea brand products by combining theory with practice.Finally,the paper forecasts the development of tea packaging design,hoping to provide certain theoretical and practical reference value for solving the common problems existing in tea packaging design and promoting the sustainable development of tea packaging design.