The Application Of Regional Cultural Elements In Tea Packaging Design

Today,culture has become the embodiment of the country's soft power.Expanding the influence of culture in society can not only improve the level of social civilization,increase the cultural knowledge of citizens,but also the urgent need for the progress of the country.With the development of society,more and more people have increased their awareness of cultural protection.The combination of design and culture is an inevitable trend in the current design and development.How to better inherit and carry forward the culture in today's rapid development of information technology is an important issue for the design community to study and solve at this stage.In addition,in recent years,with the implementation of the One Belt One Road Policy and the continuous improvement of the domestic economy,people's living standards have been increasing and the demand for beverages has become higher and higher.As a traditional Chinese drink,tea has a rich cultural connotation.The origin of tea leaves different types of tea,and tea itself also maps the regional culture of the place of production.It can be said that tea is an important manifestation of regional culture.One,the two complement each other and are indispensable.This paper takes Yunnan Pu'er tea packaging design as an example to study the application of regional cultural elements in tea packaging design.This article first elaborates the research background,significance,research status and research methods of the topic,and discusses the relationship between regional culture and tea packaging design.The research theories of concepts and topics laid the theoretical foundation for the research of the subject.Then the application of Pu'er tea and the regional culture of Yunnan,the symbolic symbols of Yunnan's regional culture in the packaging graphics,the application of geographical iconic colors in Yunnan and the geographical indications Application of Sex Materials in Packaging Four categories of cultural elements in the Yunnan Pu'er tea packaging design specific application methods,and finally the "ancient tea ceremony" tea packaging design as an example,the application of regional cultural elements in tea packaging design display.