The Application Of Regional Cultural Elements In The Design Of Henan Wine Packaging

Henan is an important birthplace of Chinese culture in the history of long-term in the central area of Chinese civilization, there have been more than 20 dynasties in Henan capital, which lasted more than 2,200 years. Long civilized history of Henan created a rich historical and cultural connotation and unique geographical characteristics of Yujiu culture. To Jiahu culture as the representative of Henan Fuping Spring Wine and Jiahu Liquor, Yangshao culture of ancient civilization as the foundation of the Henan Yangshao wine industry, and the originator of the two major Chinese wine Dukang and Yidi wine, the birthplace of liquor brand-Dukang liquor and Baofeng liquor, the Henan Taoist culture of the world famous Songhe liquor, etc., these Yujiu brand in recent years gradually realized the importance of regional culture of packaging marketing, have shaped the brand image, in the Henan region of wine sales and packaging is developing rapidly. But as a total population of more than 100 million people on the national population and the market at least 400 wine brands, a total of 26 billion of liquor consumption market value of wine consumption province, Henan Yujiu brand is compared to Sichuan wine, Your wine, Su wine, or unsatisfactory. Why Henan unique so many rich wine culture and wine brand, but did not appear as a Maotai, Wuliangye, Fenjiu in the country called the ring of Yujiu brand. After the reason, Henan wine is not the lack of culture, but unique geographical characteristics of wine brand culture.The paper first reviews the development of wine packaging design, as well as regional culture and Chinese wine culture on the impact of wine packaging design and significance. Secondly, using case study and comparative analysis, this paper analyzes the case of domestic and foreign and Henan excellent wine packaging design. It is concluded that different regional cultures have different ideologies, different ideologies give different cultural connotations of wine packaging. Finally, on the basis of the analysis, the article analyzes and abstracts the regional cultural elements of Henan Province, and then studies the traditional cultural elements of Henan wine packaging design to a deeper aesthetic point of view, and explores the regional culture of Henan wine packaging design The Inner Aesthetic and Psychological Reason of Application.Through a variety of analysis and exploration, Henan rich and representative of the regional cultural elements and wine packaging related to the spiritual and cultural connotations. It is concluded that Henan wine packaging should reflect the connotation of Henan wine culture and regional artistic conception on the basis of its unique geographical characteristics, and present the perfect combination of consumer history and modernity.