Research On Corporate Culture Construction Of JD Oilfield Company

Enterprise culture construction is one of the important contents of enterprise management.Petroleum and natural gas group company under the JD oil company,has now formed a company in Daqing and the spirit of the iron man spirit as the core of the cultural system,the cultural system in the development of our company,has always played an important role.However,with the progress of the times,the enterprise culture system has become more and more systematic,comprehensive,and can not be based on the development of the times and cultural innovation.This paper firstly reviews the relevant theories of the research of enterprise culture,analyzes the current status of the JD oil company,in the process of culture construction,existing problems and shortcomings in the development of new requirements;according to the literatures and research results,the design of JD Oilfield Company general idea,in the cultural construction of the basic principles,development goals and driving force;the design of JD oilfield company enterprise culture construction,to the oil brand identity as the foothold,formulated the "innovation and development of the concept of corporate culture integration system,carry forward the spirit of Daqing iron man spirit,culture,construction of special construction of JD oilfield in JD oilfield of grass-roots culture,4 cultural construction tasks,to promote the development of the times,the development of space and the unified development;culture based tasks,established on the basis of JD Oilfield Company characteristics of the "bottom multidimensional" gem flower culture,Kennedy To"point" combined form a connection point to the line with a surface to the body surface,"work pattern,promotion of gem flower culture;identified with the construction of" six mechanism of Gem Flower "enterprise culture(corresponding to the operation mechanism,optimization and integration mechanism,education mechanism,publicizing landing practice mechanism,culture communication mechanism and incentive mechanism),accelerate the "landing" of corporate culture,corporate culture construction countermeasures to realize the smooth implementation of the JD oil company.