| In the context of increasing market competition and further openness in the global market,corporate culture plays an increasingly important role in enterprises and has become an important part of corporate management.As an intangible asset of a company,corporate culture can be described as an inexhaustible asset of an enterprise.In the fierce market competition,establishing a unique value system is a necessary condition for enterprises to win.Paying attention to the study of corporate culture construction is not only the demand for enterprises to cultivate core competitiveness,but also the demand for market competition and talent competition.The importance of corporate culture construction in the development of corporate strategy is self-evident.State-owned enterprises are not only the leading force of the national economy,but also an important pillar of socialism.State-owned enterprise culture is an important component of socialist culture with Chinese characteristics.The construction of state-owned enterprise culture is related to the prosperity of the country and the prosperity of the nation.It is the need for the development and growth of state-owned enterprises,and it is also an important guarantee for consolidating the country’s cultural soft power and building a cultural power.Based on the comprehensive analysis of the current environment facing the enterprise,this paper summarizes the important theories related to corporate culture and the existing literature,and combines the field research and investigation of SD Gold Group headquarters and subsidiaries.The actual situation of SD Gold Group’s corporate culture system construction,a certain cultural analysis and cultural orientation of SD Gold’s corporate culture,Through further design and implementation of SD Gold Group’s culture,the innovation of corporate culture is innovative to a certain extent.In order to achieve the goal of corporate culture establishment and leading the company’s further development. |
