Study On Development Strategy Of Xinjuntun Ginger Industry

With the development of agriculture in our country,the proportion of vegetables in agricultural production increased,China's vegetable industry is in chaoyang development stage.\ "Vegetable basket\" project in 1988,in 1992 the implementation of the strategy of planting industry structure adjustment,the abolition of agricultural taxes in 2006,these policies have made China's vegetable industry has been rapid development.Because of its special geographical location,the beijing-tianjin region of hebei vegetables demand increasingly enhanced.XinJuntun town,adjacent to Beijing and tianjin's traditional agricultural township,in the face of the new wave of vegetable industry development,ginger planting as foothold,develop characteristic agriculture,obtained certain result.At present,the XinJuntun town ginger industry is developing rapidly,but due to the influence of many factors,the industrial development has also been quite limited.If XinJuntun town want to realize high production and efficiency,ensure ginger growers increase production,achieve ginger industry sustainable development,it is necessary to fully exploit their own advantages,on the basis of summing up experience,in view of the problems put forward countermeasures.So the study of XinJuntun town ginger industry development strategy and implementation,has the extremely positive practical significance.In this paper,first,I will introduce the general situation of my paper which includes the research background,significance,method and main content;Then,I will introduce the strategy management theory at home and abroad;And then,analyze the macroeconomic environment from the political environment,economic environment,social environment,technology environment and so on four aspects;Analyze the industry environment from potential entrants,suppliers,buyers,suppliers,and substitutes the five aspects;Analyze the internal environment from New recuperat town's history,status quo,ginger industry overview,industry environment,technology environment,human environment and internal environment.Applied SWOT method to analyze my company from advantage and disadvantage,opportunity and threaten to make a draft of XinJuntun ginger industry developing strategy,including integrationg strategy,overall cost leadership,branding strategy.Then propose the suggestion of strategy impletion from the ginger planting,storage,processing,sales;At last,summarize this article and reflection.