The Optimization Of The Design Management Of Shenzhen Jinmao's Real Estate Project

With the development of China's economy,the quality of housing and the development of urbanization have made the real estate industry more and more popular in the national economy.The demand for high-quality residential products is increasing.As an important part of the project's added value promotion,design management is the core of real estate engineering management.It covers the selection of suppliers,the control of project progress,the comprehensive management of drawings,the effective implementation of design changes,etc.In this paper,we take the design and management of Jinmao real estate project in Shenzhen as the research object,and use the new thematic research method to analyze and solve the problem,in order to solve the major problems.Based on the above background,based on the combing of related theories,this paper first analyzes the current situation and problems of project management in Shenzhen Jinmao company.Starting from the basic concept of design management and design management theory,combined with the company's current task,by combining the theory with the practice of Shenzhen Jinmao estate project design phase of the study,pointed out that the design process is too long,and the cost of the project market positioning does not match,the standardized management is not uniform,detailed analysis the design of the current management of Shenzhen Jinmao real estate projects where the fundamental focus.The basic reasons are the lack of process management and control system,the improper control of design cost and the lack of the management system of design standards.Secondly,the project design management optimization scheme of Shenzhen Jinmao company is designed.According to the project and the actual situation of the company,we put forward the establishment of management system to achieve management effectiveness,control the cost of project design and management,reduce the total cost,form standardized management system,and strengthen the core competitiveness of the company in the future.Around the three aspects of constructing construction project schedule system,controlling design and management cost,and constructing knowledge system of R & D project design,the optimization plan of project design management is constructed.Thirdly,this paper studies the implementation of the project design management optimization scheme of Shenzhen Jinmao company.From the beginning of the process,planning and management progress,the difficulties and solutions in the project are also refined and implemented one by one.Through the optimization of the program,it helps to better manage and improve the speed of the project.This paper analyzes and expounds the idea,effect,content and Inspiration of the optimization of project design management.To provide moreand better optimization management of other projects after the reference.Through the actual experience of Shenzhen Jinmao company real estate development project design management,summarize the lessons of refining,combining the development trend of the current real estate industry and the related theory,it can realize the process optimization,product standardization,and constantly improve the design level and the level of real estate projects,for the industry,to provide high-quality residential China people have help and reference.