| Commercial real estate investment is an important part of real estate investment,and real estate is one of the pillar industries of the national economy.Actively building commercial real estate investment,to promote the revitalization and prosperity of the real estate indust ry to promote the development of the national economy,as well as the majority of people's living standards continue to improve,it has an irreplaceable role.Meanwhile,as the country to further increase the regulation of residential properties,the real estate investment horizon gradually from the traditional residential real estate less regulated by the government turned to commercial real estate.However,compared to developed countries,China for the start of commercial real estate project management a nd development in China are late.Many investors are still some blindness in the use of commercial real estate investment.In this context,this paper development and management company Shenzhen Rong Xing Xi'an Aviation Technology Expo Center projects were studied.In this paper,Xi'an Aviation Technology Expo cultural center project for the study,the first step from the background and significance of view,the current research and project development and management of commercial real estate are analyzed on the basis of this study presented the main content and presents research ideas and the main research method.Secondly,the papers introduces the Xi'an Aviation Technology Culture Exhibition Center project and the basic situation of project investment and construction units and residents in the project market and the tourist market of nine market segments market demand analysis,and environmental analysis based on the theory of PEST Analysis tools for project external macro environment and industry environment analysis and the development and operation status of China Aviation industry Group were roughly analyzed,re-use SWOT strategic choice analysis tool for project strengths,weaknesses,opportunities and threats are analyzed,and then proposed project po licy development.Thirdly,according to the above analysis,the project location,identified the main customer groups and property development projects,products,systems and functional blocks of seating space and products,and proposed fare system design p roject.Fourth,the tourists of the project scientific prediction,based on this analysis of the financial status of the project,investment income forecast projects,and to develop investment plans.Finally,the Shenzhen Rong Xing Xi'an Aviation Technolog y Culture Exhibition Center project management put forward reasonable proposals,and project risk may exist is analyzed and a method of risk control.In this paper,the development of research programs Xi'an Aviation Technology Expo Center project conducted according to this design project development programs,projects expected to achieve the desired economic benefits,has a significant impact on the visibility and the future development of Shenzhen Rong Xing company. |
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