Research On Project Bonus Distribution Management Of L Software Company In Shenzhen

At present,China's development into the new normal,the domestic economic environment are residents can pay income increased at the same time,a great change of the consumption idea,combined with national and government policy support,make originally because of National economic center and international city in China Shenzhen aviation transportation industry has a better development prospects.Combined with the domestic oil price cut,the development of science and technology makes the air transport enterprise operation and cost of sales,Shenzhen become each big airlines compete for the market.Open,however,countries in the field of aviation,aviation market increasingly fierce competition in Shenzhen,China southern airlines as the three major state-owned airlines,China southern of Shenzhen branch,one of the most important branch in the layout of Shenzhen encountered many problems in the process of hub strategy,study its development strategy is helpful to the sustainable development and the realization of the overall strategy China southern corporation.This paper USES literature review,case studies,combining qualitative and quantitative,the SWOT model analysis of research methods,in southern Shenzhen branch as the specific research object,combining with the study of domestic and foreign development of air transportation industry compared with domestic major airlines competition,analyzes China southern Shenzhen branch,find out the problem,and by using the SWOT analysis method to the Shenzhen branch of China southern study strengths,weaknesses,opportunities and threats.Purpose is put forward for the development strategy of China southern Shenzhen branch and the strategic choice to the development of China southern Shenzhen branch and the specific operation suggestion: China southern Shenzhen branch to put forward the business development,the route network layout,the structure of the market layout,brand building and product differentiation of five subsystems,and puts forward to operations management,service quality management,financial management,human resource management,the information technology management,enterprise culture construction and so on safeguard measures.This will greatly promote China southern Shenzhen branch the ability of dealing with the complicated situation.The main conclusions of this paper have three.The first is the analysis of the current China southern Shenzhen branch of internal and external environmental conditions;The second is to select and design the development strategy of China southern Shenzhen branch,through the development strategy of the SWOT matrix analysis,China southern Shenzhen branch selection is given priority to with SO growth strategy,ST strategy of diversifying as the auxiliary pole development strategy,and design the business,route layout structure,brand building and product differentiation subsystem;The third it is to put forward the development strategy of China southern Shenzhen branch implement support system,from operations management,service quality management,financial management,human resource management,information technology management,enterprise culture construction put forward six dimensions form a complete set of Suggestions on the implementation of development strategy of China southern Shenzhen branch.