The Research Of Champion Cultural Construction Of Shandong Electric Power Construction NO.2 Company

Enterprise culture development plays an important role in forging enterprise soft power and building its brand.In the wave of power reform,electric power construction enterprises,as the vanguard of reform,took the lead in getting rid of the dependence on the government,and independently embrace the market and then became the market main body of self-financing since the reform and opening up.A number of outstanding enterprises with comparatively sound competition mechanisms and advanced enterprise systems have emerged more than two decades,and they have become the tides or leaders of the same industry in the country.Shandong Electric Power Construction NO.2 Company is a power construction enterprise with a history of more than 60 years.It witnesses the development of China's electric power industry and can represent electric power among over 50 electric power construction enterprises across the country.In the course of more than 60 years of development,the company has transformed itself from a single power construction enterprise to a diversified and multi-disciplinary investment construction enterprise.The unique enterprise culture "championship culture" has been formed during its transformation.However,due to the increasingly balanced supply and demand of electricity,the gradual shrinking of the electricity market,and the vicious market competition and other factors in recent years,the power construction enterprises that have created brilliant projects have been overburdened by excessive burden of history and excessive construction capacity.The enterprises are forced to turn to the other provincial markets and the international market.Inevitably,electric power construction enterprises is facing a series of new situations and new problems featured by how to adapt to the internal and external environment of different countries and regions,how to strengthen and optimize the construction of enterprise culture.This paper will combine the actual situation of the enterprise and the Denison organization culture model as the theoretical basis and to unfold enterprise culture from four latitudes of participation,consistency,adaptability and mission to analyze the problems existing in the enterprise culture construction of SEPCO II so as to propose the way,plan and measures for optimization of enterprise culture and formulate all-round implementation safeguard measures in a targeted manner,which provides a direction for further optimizing the enterprise culture.Based on an in-depth study of championship culture,this paper proposes the following optimization measures:(1)Forge enterprise culture systematically.It is proposed that the championship culture shall be incorporate into the enterprise's “13th Five-Year” development plan.In addition,the guiding ideology,objectives,tasks and measures shall be clarified and the construction tasks shall be decomposed at different levels;SEPCOII shall focus on the main business of clean and environmentally-friendly energy such as nuclear power,wind power,solar power generation,etc.and transform its enterprise aspiration to pursue international development.What is more,the enterprise culture shall be updated in a timely manner according to the needs of new business.In the visual system,it shall integrates into the enterprise culture system of Power China Construction Group and also combine its own characteristics.(2)Forge subculture construction.According to the positioning of investment in building a comprehensive electric power engineering enterprise,it should foster subculture systems such as service culture,harmonious culture,safety culture,quality culture,and accountability culture as so to represent the service awareness and excellent performance capability of the enterprise as the project general contractor.Under the cohesion of the championship culture,the enterprise shall dedicate itself to high-quality electric energy projects construction and bear the responsibility of central-owned enterprises in order to serve economic and social development and strives to build a harmonious enterprise,strong team and better management level.(3)Strengthen the publicity of the championship culture.There are four ways to implement.First,the publicity of value concept which can guide employees to have an indepth study of enterprise philosophy,business philosophy,entrepreneurial spirit,etc.,through learning to understand and grasp the company's vision goals,management requirements,behavioral norms,etc.,to guide their own behavior.The second is to implement behavioral model so that each employee can do the right thing in the right way.By doing this,it guide each employee to learn the championship and compete for the championship.The third is to improve cohesiveness and adhere to the people-oriented,family-friendly management,which rely on employees to work for the enterprises shall be adopted.Therefore,and it can pool the wisdom and strength of employees into the company's development mission objectives.The fourth is to implement the enterprise image project.The enterprise itself shall strengthen the external image building such as carrying out external publicity and public relations activities in a planned and systematic manner so as to set up positive image on the domestic and international stage and win more reputation for its brand.This paper also proposes five safeguard measures to optimize championship culture.One is to integrate such culture into the enterprise development strategy,the second is to enterprise it into the enterprise management system,the third is to adhere to the concept of humanism,the fourth is to diversify cultural carriers,and the fifth is to improve the assessment and incentive mechanism.The innovation of this paper is to divide the development history of SEPCO II into three historical periods,and correspondingly divide the construction of championship culture into three historical stages.In addition,it uses the Denison organization culture model to analyze and propose the existing problems of the championship culture.Principles of optimization,and measures for optimization.By doing so,it also can give some references on how can electric power construction enterprises better exert the enterprise culture in the transformation of enterprises so as to enhance the core competitiveness of enterprises,and inject new momentum into enterprise reform and development.