Research On The Service Culture System Construction Of State Grid East Inner Mongolia Electric Power Company Limited

After the State Grid East Inner Mongolia Electric Power Company Limited was transferred to the State Grid of China overall since 2009, the service ability improve continuously and the marketing service system continued perfect. Since 2012, facing the structural reform of the enterprise system and the new situation, new tasks and new requirements, the importance of enterprise culture construction is enhanced increasingly, and the adjustment of new corporate system on staff, functions and working interface, bring large challenge to the marketing service system.After the structural reformation, how to deepen the practice on corporate culture, how to continue to promote the unification of corporate culture and the core work,and how to guide the cadres and staff to identity and adhere to the specific positions cognitively and fulfill the unified idea of value has proved to be not only an important content of the corporate culture construction in the new period, but also the key task on corporate culture further deepen building.This paper firstly did the analysis of the situation on the electric power service industry comprehensively and in-depth. On the basis of above analysis, raises the importance, the urgency, the necessity of the service culture system construction of State Grid East Inner Mongolia Electric Power Company Limited. We can arrival at a conclusion that "to establish the service culture system of State Grid East Inner Mongolia Electric Power Company Limited will be the best solution to these problems and also the best way to enhance the management." from above analysis. The paper made a comprehensive analysis on the service culture system construction of State Grid East Inner Mongolia Electric Power Company Limited, and put forward the overall construction of ideas. Basis on these analysis to design the location, practice, strategy, appeal of stakeholders, focus of service culture system construction etc. Meanwhile, the service culture system construction of State Grid East Inner Mongolia Electric Power Company Limited will in consideration of the promotion of social development, to adapt to the reform of electric power system, to enhance customer value and the promote the common development of corporation and staff etc. Finally, determine the core work on the service culture system construction of State Grid East Inner Mongolia Electric Power Company Limited on the basis of service concept, service behavior and service image of the corporation, in order to provide culture support to the new system.