Research On The Development Strategy Of DC

DC technology co.,Ltd is a surveying and mapping geographic information company.In the recent years,although the overall performance is relatively stable,but the company also faced bottlenecks in business growth,especially the increasingly fierce market competition,which compresses the profit space of DC technology co.,ltd,and it has negative impact on company's development in the future.In this case,DC technology co.,Ltd.,needs to adjust their development strategy to make sure that new development strategy can make timely adjustments to changes internal and external environment of the company so that the new development strategy can comply with the company development demand and adapt to the development trend of the external environment.Thus,the new development strategy plays an important role in promoting the development of DC technology co.,Ltd.and enhancing the core competitiveness of company.This article is based on the actual operation of DC technology co.,Ltd,to enterprise development strategy theory method and analysis tool as a guide and analyzes the industry and market environment of DC technology co.,Ltd,by using data collection and field research then combines the company's strengths and weaknesses to adjust and formulate development strategy in line with DC technology co.,Ltd.The paper consists of six chapters.The first chapter clarifies the research background,research significance,domestic and foreign research status and research methods and research features and innovations.The second chapter is to analyze and sort out the relevant theories,which in the research process of DC technology co.,Ltd.'s development strategy and this chapter will be the theoretical support for the subsequent paper writing.The third chapter introduces the development status of DC technology co.,Ltd.,and points out the problems in the development strategy by analyzing the internal and external environment of DC technology co.,Ltd.The forth chapter determines the development strategy direction of DC technology co.,Ltd by using SWOT analysis method to choose SO strategy,which is the strategy of advantage and opportunity,develops new application products though scientific and technological innovation and uses the new application products and product differentiation competition as the main strategy.The fifth chapter for DC technology co.,Ltd development strategy puts forward that the core competitiveness should be scientific and technology innovation,the traditional surveying and mapping geographic information business transformation,integration development,product differentiation competition promotes core competitiveness,application of technological innovation and training of talents,business partner mode innovation,developing overseas business,establishing perfect risk managements strategy and other aspects as safeguards.The sixth chapter is the conclusion of the thesis and clarifies the conclusion of the research.Though the above analysis,the aim of this paper is to adjust the development strategy of DC technology co.,Ltd,improve the company's core competitiveness,enhance market competitiveness,and enhance the brand awareness.This article tries to analyze the development status of DC technology co.,Ltd.and formulate the development of DC technology co.,Ltd.so as to promote the rapid development of DC technology co.,Ltd.