The Research On Development Strategy Of Changsha Xinlian Surveying Company

Situated in the times when economic globalization deepenns increasingly,and theinside and outside operating environment for enterprise varies day by day,theenterprise is confronted with more challenges．Under this complex enviroment,inorder to win In the fierce competition, enterprise has to make correct and suitabledevelopment strategy. Development strategy is the strategy about how an enterprisegrows and develops. It solves the overall, basic and long-term problems.Founded in2002, Changsha Silion Surveying-and-mapping Limited Companydevotes to space data collection and application of processing. Changsha Silionenters the fileds of software engineering、surveying and mapping projects、inforamtionprojects and education training. Now Silion is actively increasing investment ongeographical information technology and the cultivation of talents, and takingforward the task of “Digital Hunan”with even greater confidence and momentum, andbuilding the harmonious soceity with outstanding performance.This paper, according to the theories and methods of development strategy andstrategeic management, starts with the present situation of Changsha SilionSurveying-and-mapping Limited Company. Through the analysis of externalenviorment and internal conditon, it studies the enterprise future strategisdevelopment.In order to achieve the strategic target of the development, it creats andprovides conditions. According to by making full use theoretical thinking of strategyanalysing, it determines the following method: making analysis of marco externaleviormant by using PEST modle; making analysis of surveying-and-mapping industryand internal enviorment of Silion; making analysis of opportunities and threats byusing SWOT. After comprehensive comparision, it puts forward strategic target andchoice, and makes a proper strategic plan for company’s long term development infast changing market.