Research On Development Strategic Of Cloud Product In AvePoint

Since the middle of the century,there have been three industrial revolutions in human history,which has brought human development into an era of unprecedented prosperity.starting and innovating for the fourth time,the green Industrial Revolution was a technological revolution,the Power technology revolution,the computer,and the Information technology revolution,virtual reality,cloud technology and biotechnology-based full-technology revolution.Technological progress and the advent of new technologies will affect and drive the whole world,and we can see that Internet and the mobile Internet,which are closely linked to our lives,are gradually entering and changing our lives and our work.Among them,"Cloud management" as early as ten years ago slowly into people's eyes,cloud computing formally introduced to the market from year 2007,After several years of continuous development and continuous improvement,cloud computing has entered the mature stage until 2015,cloud computing has a huge market potential,not only it improves it flexibility,Scalability,but also because it is ‘Green IT',energy conservation and emission reduction symbols.The world's major cloud computing companies such as Amazon,Google,Microsoft and other companies for the major industries of enterprise-class users and consumers have launched a cloud-based self-developed service platform,The academic community also originates from the realistic background of cloud computing,and has carried out in-depth research on models,applications,simulations and many other fields,such as Professor Liu Yuaning from the College of Computer Science and Technology of Jilin University,which is responsible for the national major scientific and technological achievements transformation project according to his own technical field expertise.Embedded Iris Identity Authentication Series product development and industrialization ",the correct recognition rate of the system is 99.97%,has reached the recognition accuracy of commercial iris recognition system,this direction mainly involves image processing,feature matching,machine learning,Artificial intelligence and other fields of research,while Professor Liu is responsible for another national major scientific and Technological achievements transformation Project "Embedded human point recognition Application system research and development and industrialization",the direction of the main areas involved in research include: Big data for intelligent manufacturing,cloud computing,data mining and so on.AvePoint as the industry's large-scale self-developed cloud computing products and solutions,facing brand competition,technical strength and sales strategy and other aspects of the shortcomings,how to face the opportunities and challenges of the cloud computing market,to develop a successful and effective cloud product development strategy is currently facing a major challenge.In this paper,the present situation and existing problems of the cloud products of AvePoint are analyzed in detail,and the influence of environmental factors on the strategic objectives and strategy of the enterprise is analyzed and expounded separately in the context of enterprise internal environment and cloud computing environment.SWOT The model analyzes the current advantages and disadvantages,opportunities and challenges of the cloud products,and uses the methods of research and interview to analyze the market segmentation,target market and market positioning in the current market development,with the help of marketing mix strategy.4P theory,from products,prices,channels and promotions 4 dimensions to help optimize current cloud product development strategies,price development,channel building and marketing activities.