Research On Marketing Strategy Of Cloud Computing Products Of X Company

In recent years,with the improvement of scientific and technological level,some emerging technologies have emerged.These technologies not only refresh human cognition,but also change the traditional mode of life.Under such a background,cloud computing breaks the disadvantages of traditional IT technology,enters people’s vision with its unique advantages,and continues to show a rapid growth trend in the market development.After years of development,cloud computing technology has become increasingly mature and stable in practical applications.The state and the government have also issued different policy documents to support and encourage all kinds of enterprises to go to the cloud,which has played an important role in the further growth of the cloud computing market.At the same time,as the foundation of new infrastructure and the core technology of digital transformation,cloud computing continues to provide beneficial technical support for people’s daily life,especially a series of new application scenarios such as cloud classroom,cloud video and online conference under the COVID-19.At present,the competition in China’s domestic cloud computing market is very fierce.Although X company has focused on the development of cloud computing business for several years,compared with some leading enterprises in the industry,the business development started late,and the marketing strategy is not very mature.Therefore,taking the cloud computing products provided by X company as the research object,this paper aims to further improve its own marketing strategy through in-depth research,so as to enhance its competitiveness in the market.Firstly,this paper introduces some background contents of this research,as well as the research significance of this research meeting,defines the research content,and establishes the basic idea and framework of this research;Secondly,it arranges the cloud computing,marketing and other related theories involved in this research,so as to lay a theoretical foundation for the follow-up writing;Thirdly,after introducing the basic situation of X company,this paper comprehensively analyzes the internal and external environment faced by X company by using PEST analysis method and Porter’s five forces model,summarizes the advantages and disadvantages,opportunities and threats faced by X company,and obtains some main problems in marketing strategy by analyzing the current marketing situation of X company’s cloud computing products;Then,aiming at the problems of X company’s cloud computing product marketing strategy in terms of product,price,channel and promotion,combined with STP strategy and 4Ps marketing theory,this paper gives corresponding improvement suggestions,and makes a series of safeguard measures to ensure the real implementation of the improvement suggestions;Finally,by reviewing the whole process of this research,this paper combs and summarizes the relevant contents of this research,and objectively and fairly analyzes the deficiencies in the writing process of this paper,hoping to be helpful to the future research in related fields.