Shanghai Greenland Marine Limited Is The Development Of Strategic Research

Shanghai Greenland Shipping Co., Ltd is a newly established shipping company. For a shipping start-up, a clearer perception of its own strengths, weaknesses and external environment becomes essential in order to survive this increasingly competitive market. As the first step, the paper analyzed the macro-environment of Greenland Shipping Co. Ltd by means of PEST methodology, and then depicted its market competitiveness with the assistance of Michael Porter's Five Forces Model. To be more detailed, the paper on the one hand concentrated on analyzing the coastal dry bulk shipping market, focusing on the transportation demand by coal, iron ore and commissariat, and on the other, elaborated on the shipping operation and management of Greenland Shipping Co., Ltd. Secondly, SWOT analysis into Greenland Shipping Co., Ltd was conducted, and last but not least, based on the above analysis result, the paper researched systematically into the development strategy of Shanghai Greenland Shipping Co., Ltd, which could be referred by Shanghai Greenland Shipping Co., Ltd while drafting the development strategy.