Research On The Construction Project Of Marketing Information System In Power Dekor Group

Marketing management informationization is the planning and design of sales management informationization under the guidance of management informationization,and establishes a high-level information management system with high integration,rapid efficiency,data sharing and information integration.This paper takes PowerDekor Group as an example,profoundly expounds the overall demand of its marketing information management system,and designs and studies the structure and function of the system.Based on a detailed analysis of the requirements of the management system,the implementation guarantee of the construction marketing information management system is comprehensively described.Explain the status quo of domestic and international research and application of marketing management information system and project management,and provide reference experience for the research of the marketing information system design and implementation project of PowerDekor Group;Introduce the application status of the marketing system of PowerDekor Group in detail,find out the causes of defects and problems in the existing system,and conduct a detailed study on the main business processes of the existing system,and analyze the existing business problems and projects.The general direction of the system to be improved during construction;Analyze the construction goals and requirements of the new marketing information management system of PowerDekor Group,and analyze the design scheme of process reengineering,through the establishment of the icon marketing information system,marketing management system and the introduction of big data digital stores.System modules,built a new marketing information system;Conducted detailed research on the implementation of the marketing information system project of PowerDekor Group,including the sub-project preparation plan,organization guarantee,personnel and fund guarantee of the project implementation,and made progress control and risk control during the project implementation process.