Production And Operation Management Strategy Of C Laser Technology Co.,Ltd

Along with the rapid development of the economy and the continuous advancement of society,people's production methods have undergone tremendous changes.The improvement of fiber laser cutting technology has also entered people's field of vision,becoming the trend of the times and becoming the globalization process of modern life and development.A particularly important part is the most basic measure of the level of national progress.Any technological advancement cannot be carried out without human participation,and reforms are ultimately presented to the nationals in a high quality and efficient manner.Therefore,the overall quality of fiber laser cutting technology will inevitably play a decisive role and influence on the development and improvement of the national living standard,and it is an epoch-making reform of the current era.In recent years,domestic fiber laser cutting equipment has developed rapidly,with a demand of more than a dozen units in the early years,to the annual demand of nearly 20,000 units at present.In the early laser cutting market,it was essentially based on high power laser cutting equipment,the general laser power was above 2,000 watts,especially in Europe and America,the laser power was above 4,000 watts.However,In China,the market demand for medium-power laser cutting equipment reached another peak,the market price of above 2,000 watts laser cutting machine is generally more than 1 million for one unit,the higher laser power,the more expensive price,which makes most of customers unable to afford it.For the medium power laser cutting equipment,the laser power can be ranged from 500 watts to 1,500 watts,and the market sales price ranges from 300,000 RMB/set to 900,000RMB/set,it is available for most of customer to purchase,therefore,the explosive demand was appeared.In less than four years,Nearly 300 laser cutting companies have been established,quickly dominating the laser cutting market,so the market competition is fierce.In the "Made in China 2025" proposed by the state,Germany's Industry 4.0,the United States' Internet,and the UK's modern industrial strategy,they are all occupying high-end manufacturing,moving towards intelligent manufacturing,and taking the global power to be active.Advancing the manufacturing industry will bring very good business opportunities to the manufacturing industry.At the same time,medium-power fiber-cutting products are exploding in China.Under such a background,C,as a domestic laser leading enterprise,faces pressures of low production efficiency,high cost,and low inventory turnover rate.Leading technology,but can not dominate the market of medium power fiber products.In order to help the company out of the predicament,the author based on the theory of production and operation strategy management,through the analysis of the company's internal and external environment,using the "five forces" model,SWOT analysis method to carry out practical research,In such background,C as the leading enterprise in domestic,which urgently needs to guide its production by making an excellent production and operation strategy.Establishing high quality supply chains,reducing production costs,creating a warehouse storage method for immediate use,improving production efficiency,and achieving strong market competitiveness,final achieving the purpose of company's overall strategic goals.The paper will be guided with the theory of production and operation strategy management,apply SWOT analysis and Porter Five Force Model to objectively analyze and evaluate C's external and internal environment,pointing out the opportunities and threats of C.Through the in-depth research on company's resource conditions,technical capabilities,and production capacity,summarizing the company's current production and operation issues,comprehensively drawing the company's market core competitiveness,and formulating the company's production and operation strategy.At the same time,in order to ensure the effective implementation of the production and operation strategy,some specific viewpoints and methods are proposed for the implementation and protection of the strategy.