Research Of Capital Operation Strategy For China Unicom

The Original intention of this paper is the use of strategicmanagement, financial management and other areas of knowledge management, thecapital of Unicom’s operating strategy.Telecommunications industry is unique, with both sets and technology-intensive andcapital-intensive one, with a moderate advance the pace of development required and thescale of construction features. Therefore, telecom companies need a lot of financialbacking. This paper hopes to make full use of China Unicom’s bigger and stronger as soonas possible means of capital operation companies, one of the world strong competitors todo some exploring.First, this analysis of China’s telecom operation of the macro-environment,development environment by China telecom operation, current status and prospects of theexposition to the development of China Unicom rely on the background with a clearunderstanding of the macro; beginning of this century, the domestic telecom companiescapital set off a wave of operations, have carried out capital operation, or in the overseaslisting, or issue bonds to raise funds for business development and growth. With the fulloperation of the telecommunications industry, opening up, China’s telecom companieshave been in the international and domestic capital markets in a fierce competition.Secondly, this paper Porter model analysis of the industry environment analysis,SWOT analysis method using Unicom’s competitive strengths and weaknesses,opportunities and predict the future face of possible threats. For Unicom’s competitiveposition and market situation, analysis of capital Unicom can choose the way they operate,the corresponding capital operation strategy.This paper argues that China Unicom’s future capital operation should takeappropriate diversification strategy, the way they operate through the use of various typesof capital to achieve corporate strategic goals. Specific strategies can be taken:1. Broadstrategic alliance to collaborate;2. Active capital acquisitions.