SM Chemical Company Development Strategy Research

With the continuous improvement of national environmental protection policies and the continuous enforcement of environmental protection,the national government has stepped up its supervision over the coating industry.A large number of coating enterprises that fail to comply with environmental protection standards have been shut down.The number of enterprises in Beijing,Tianjin,the Yangtze River Delta and the Pearl River Delta,which gathered a large number of small coating enterprises,markedly decreased.However,the development of the coating industry has not been greatly negatively affected by the industry norms.Instead,the industry has taken the initiative to innovate and actively transform from the traditional oily coatings into new types of water-based coatings.China Coating Industry Association released data show that despite the raw material prices have risen sharply,but in 2017 China's coating industry is still maintained a high level of profits,the profits of the petrochemical industry is one of the best.At present,the coating industry is in a period of transition.With the market matures in developed countries and technological progress in industries,the coating industry is undergoing a new round of industrial restructuring and transformation and upgrading.High-tech applications and industrial organization optimization are rapidly becoming Tu The main direction for the future development of the industry.Founded in 2004,SM Chemical Co.,Ltd.is a high-tech private enterprise focusing on coating auxiliary materials and circulating water over painting treatment,research and development,production and sales after more than 10 years of hard work.This thesis systematically analyzes the external macroeconomic environment and internal important factors that affect SM Company.Through the tools such as PEST,SWOT and Porter Five-Force Model,combined with the actual situation of the company,this article puts forward the technical upgrading,service extension,related multi-element investment promotion and other strategic combination,but also through the optimization of production processes,brand building,technological innovation,training of core personnel and other methods for the successful implementation of the strategy to effectively enhance the protection.