Study On The Development Strategy Of Han's MP Laser Technology Co. Ltd.

With the rise of a new round of scientific and technological revolution,the traditional manufacturing industry is facing a huge impact,weak innovation,low product technology content,Small number of high-end equipment,and so the problem gradually exposed,the traditional manufacturing needs to be adjusted to upgrade,intelligent manufacturing industry has gradually become a new direction for industrial development.With the "Intelligently made in China" put forward,intelligent manufacturing industry has gradually been valued and focused.It is a very meaningful proposition to study the development strategy of intelligent manufacturing enterprises in China.Therefore,this paper studies the development strategy of Han's Laser Intelligent Equipment Group,which has a great significance to promote the development of Han's Laser Intelligent Equipment Group and enhance the international competitiveness of China's intelligent manufacturing industry.Firstly,this paper summarizes the time background and industry background of intelligent manufacturing.Through the analysis of domestic and international research,the state has accelerated to advance the "Intelligently made in China".With the development of information,"Internet " and industrial data,to promote China's manufacturing strategy development plan,"Made in China" has stood a new historical starting point for intelligent equipment and high-end equipment manufacturing industry has brought new development momentum and opportunities.At the same time,the theory of strategic management and corporate strategy management were sorted out,analyzed and summarized.Then,the basic situation of Han's Laser Intelligent Equipment Group is introduced in detail,and the external environment and industry environment of Han's Laser Intelligent Equipment Group are systematically analyzedby PEST method and Porter five force models respectively.Based on the detailed description of the external opportunities and threats faced by the Laser Intelligent Equipment Group,the SWOT analysis matrix of Han's Laser Intelligent Equipment Group was developed on the basis of its advantages and disadvantages.Finally,according to the operation status of Han's Laser Intelligent Equipment Group,the development strategy and development strategy of the enterprise are formulated.At the same time for the effective implementation of the development strategy,the organizational structure,human resources,financial management,technology and management innovation and other safeguard measures were discussed.Through systematic analysis and research,this paper clarifies the development strategy of Han's Laser Intelligent Equipment Group to meet the needs of the Group's future sustainable,stable and rapid development.