Research On The Marketing Strategy Of Mobile Service In Jiangxi Telecom's Campus Market

With the reform of telecommunication industry and increasingly fierce competition in the industry,the telecom market has become one of the important jobs in the telecom enterprise management.The more one occupies market share and the number of customers,the more likely one can get wider development space and get more profits.Because there are a large number of schools and students in Jiangxi,the campus communication market has become the battleground of the major telecom operators.In the background,the essay selects to research the Jiangxi telecom enterprises business development in colleges and universities.Aimed at the competition in Jiangxi telecom market of colleges,we found that there have been three major operators and they have formed a fiercely competitive situation.Therefore,Jiangxi telecom companies have to innovate their existing marketing models to raise the competitive ability so as to grab the market.The essay analyses the business environment,business status and users characteristics on the campus by means of marketing management,questionnaire analysis related to some theories and etc.The study also points out when the telecom companies seize the campus mobile marketing,they should combine the need of customers,the advantages of the enterprises mainly based on the users' demand to create new marketing models suitable for campus mobile business and provide personalized products to users.Finally,the essay puts forward the market strategy fit for telecom companies' development in colleges and gives the corresponding implementation plans combining their promotion form,marketing channels and so on.