Research On Campus Marketing Strategy Of L Company Beijing Branch

In the era of 4G,In the face of new opportunities and challenges,how mobile operators to formulate feasible development strategies,to seize the campus this strategic market is the only way which must be passed the grabbing market share to gain competitive advantage.College students have their own unique consumption characteristics.When formulating marketing strategies,we must find out the consumption characteristics of college students,so that the marketing strategy formulated has practical value and significance.This paper mainly analyzes the research in marketing theory on the basis of in-depth study of the status quo,the campus marketing problems in L company Beijing branch,and the external environment PEST analysis and SWOT analysis,explore the L Beijing branch should be taken in the campus marketing marketing strategy,try to find a branch campus marketing development for Beijing L company,will help the enterprise short-term goal and long-term strategic combination,seek new profit growth point in the campus market,continuously improve the market competitiveness of enterprises.