Zhengzhou Mobile Campus Marketing Strategy Research

In the development process of "Internet +" era,the communications industry also ushered in the key period of adjustment for the old-to-new growth momentum and business structure change.The overall development of the industry is facing a new situation,In order to meet the new development opportunities and challenges of communication technology,the regional mobile communication operators need to plan the strategy according to the actual situation.Today's mobile communication user groups tend to saturate,it has experienced high-speed growth of 2G voice era,steady growth of3 G data service era,and the slow growth of current 4G era.The new customer rate has been past the peak development period.According to our research,the new growth fulcrum of mobile communication market is concentrated on the user-intensive,business-intensive communication hotspot area.Campus market,as a typical characteristics of the clustering market,has large scale of its customers and the concentration of its business outbreak.Therefore it must be the "battleground" for the three operators,so how effectively making the development plan and marketing strategy according to the university Market is the most important.Zhengzhou has nearly one hundred colleges,but according to our research,the Zhengzhou mobile campus marketing strategy stays in a slow state of development.In the face of the above problems,this paper first concretely combines the actual situation of Zhengzhou mobile company,and analyzes the development form,the development environment,as well as the opportunities and challenges of the enterprises at the present stage.We further put forward the actual marketing situation and development plan of the mobile company in preempting the university market.In addition,this paper not only studied the marketing mix strategy which is suitable for China mobile Zhengzhou branch,but also put forward the corresponding implementation of the actual implementation of the relevant strategies supporting the proposal.Based on the marketing strategy research,this paper studies the China mobile Zhengzhou company's marketing strategy in terms of two aspects: one is a great deal of research and analysis on previous relevant strategies;the other is carrying out a comprehensive and in-depth analysis and research on the Zhengzhou company's operations and corporate marketing strategy.Based on the theoretical knowledge,this paper systematically analyzes the advantages,disadvantages,opportunities and challenges in the development of the Zhengzhou university market by using the SWOT analysis model system.Relying on the analysis results,this paper puts forward the development ideas and suggestions for the Zhengzhou Mobile Company in developing the university market,and makes a marketing strategy for the university market according to the actual situation of Zhengzhou branch.In particular,this paper puts forward the proposal to ensure the effective implementation of the marketing strategy of mobile Zhengzhou through the control and management of campus marketing strategy,campus marketing organization structure and specific campus marketing activities.