The Design And Optimization Of Campus Marketing Plan Of XY Telecom Base On Lean Marketing

The campus market is the mobile communication market is an important segment of the market,which is reflected not only in the great potential market demand,growth trend,also in the market of consumers with the passage of time will become the main consumption of the whole society,therefore,the research of campus marketing for telecommunications company has important practical meaning of.This combination of lean marketing and other relevant theory,on the XY telecommunication company in campus marketing each link are analyzed and discussed,and draw on the advanced marketing theory put forward the improvement suggestion for optimization.This research is mainly reflected in the following aspects.First,the XY telecommunication campus marketing environment to conduct a comprehensive analysis,insight into customer demand and the competition environment,in contrast to XY Telecom and the main rival to their respective advantages and disadvantages,opportunities and threats of the discovery of XY telecom.Second,draw lessons from the related marketing theory on campus marketing programme improvement and optimization.Third pairs of XY Telecom in the campus marketing activities in the implementation of the programme design.In fourth,the campus marketing process and effect analysis,analysis of marketing organization and implementation details,draw on the successful experience of campus marketing.