Research And Implementation Of Marketing Strategies Of Campus Products In Daqing Mobile Corporation

With the rapid development of a new generation of information technology, Internet technology, value-added services and other emerging business and become a new economic growth point of the communications industry products. The rise of new technologies bring new development opportunities, the use of many new technology caused the communications industry operation mode change. Daqing campus operations and products are booming in recent years, the rapid development trend of communication and information business has brought business opportunities, especially in the information age, the campus communication between the customer and the teaching mode has changed, need to use communications and information technology means to improve overall efficiency. The vigorous development of daqing campus market for daqing mobile products bring infinite business opportunities and business promotion, is the need to focus on and development during the period of new business development potential market. At present, the operators are actively to expand their business in this field, China mobile, the daqing branch(hereinafter referred to as the daqing mobile) from the traditional 2 g voice business primarily to 4 g and data business development, and daqing communications market is facing China unicom, China telecom operators, such as the special pattern of competition, how to seize the new development in the cutthroat market opportunities and development space, the campus market has become the daqing mobile over a period of time in the future an important strategic task.This article first to daqing mobile market present situation and the industry product type and characteristics were analyzed, and the analysis of daqing campus market development present situation and prospects at the same time, according to customer demand for products and business campus campus customers can be divided into different customer group, faculty, staff and campus student groups main three types of customers. For the three types of customer needs of different customers of mobile products; Proposed products for customers and the industry of daqing campus mobile plan overall framework, respectively for the function of the base class and value-added products are analyzed, and according to different customer segments and their demand design products for the difference of the three kinds of customer segments; From differences in pricing, experience marketing, public relations, advertising, customer manager, a line of marketing five aspects put forward for the campus market of daqing mobile product marketing strategy.In this paper, we study for the daqing mobile market on campus in the field of product design and marketing theory and strategy to provide support, for daqing mobile to expand new business areas, preempt the campus market, improve its competitiveness plays an important role in the communication industry.