The Research On Capacity Building Of Xinjiang's Frontier Trade Enterprises' Sustainable Development

With the acceleration of economic globalization,international division of labor and regional integration are of great importance.As a way of exchanging goods or services,foreign trade promotes the rapid economic development of all countries.As part of the foreign trade,border trade carried China's border areas "as well as exchange and friendly exchanges" with its neighboring countries trade demand,have played an important role indispensable economic and political role.Xinjiang is located in the Eurasian hinterland,China and Eurasia borders eight countries,is the bridgehead of implementation in our country are open to the west strategy and important portal,in the development of border trade in our country has a very important strategic position.At present,our country is pushing forward the construction of the " the Belt and Road Initiatives" actively promote the Xinjiang trade with neighboring countries,will inject new vitality to the development of border trade in Xinjiang,and will further promote border rich and stability in border areas." the Belt and Road Initiatives" construction will bring great opportunities for the Xinjiang,frontier trade development,promote the quality,depth and expand,path more,broader space,at the same time,the Xinjiang,frontier trade development is also facing new challenges.In particular,the development of border trade enterprises,as the subject of border trade,faces great challenges.Therefore,how to improve the sustainable ability of border trade enterprises and promote the "going out" of frontier trade enterprises in Xinjiang is an important subject in the present situation.This study firstly analyzes the connotation and related theories of frontier trade enterprises and sustainable development ability.In detail elaborated the Xinjiang frontier trade and border trade enterprise development present situation,and existing main problems,build the Xinjiang frontier trade sustainable development ability evaluation index system of comprehensive evaluation to the Xinjiang frontier trade enterprises.Then,properly selecting the reflect the influence factor of the Xinjiang frontier trade sustainable development ability evaluation indicators,special for Xinjiang border trade environment in the Xinjiang frontier trade sustainable development ability index system,the influential factors of using "diamond model" analysis border trade enterprise sustainable development ability formation mechanism,through factor analysis and structural equation model for the influence factors of the Xinjiang frontier trade sustainable development ability has carried on the empirical research;On this basis,based on the analysis perspective of " the Belt and Road Initiatives",on the border trade enterprises to carry out investigation and study,from seeking sustainable development ability in the process of enterprise development factors,andthen combined with the characteristics of the Xinjiang frontier trade enterprise analyzes the Xinjiang frontier trade sustainable development ability,and puts forward a series of ascension in the Xinjiang frontier trade sustainable development ability of countermeasures and Suggestions.Based on the research,this paper concludes that the key influencing factors of the sustainable development capacity of border trade enterprises are the policy factors and the environmental factors of the trading countries.The key factors are service sector factor,enterprise collaboration and competition factor,enterprise growth factor and enterprise development factor.Second,in particular,Xinjiang border trade enterprises lack advanced technology introduction,research funding is insufficient;Lack of understanding of the language and culture of the border trade partners and the lack of market information;There is no cooperation mechanism between border trade enterprises,which is not conducive to the development of border trade,and the local government has not enough financial support for border trade enterprises.The maintenance relationship between border trade enterprises and other enterprises is not strong,and the after-sales service and relationship maintenance of customers are insufficient.The leadership skills of senior managers need to be improved,and the professional knowledge of employees is insufficient.The border trade enterprises are deficient in their own ability and poor resource allocation.Third,through the structural equation model analysis of six common factor,the interaction relationship between the government and the improvement of policy environment by strengthening the enterprise to the market judgment and of talent cultivation,improve logistics and e-commerce and financial support department of transportation service quality to promote the development of border trade enterprises sustainable development ability,at the same time,the government and the improvement of policy environment also affect trading nation international environment change,which affect the border trade enterprises sustainable development ability,but the government and the policy environment for enterprise development and enterprise collaboration and competition effect is not significant.Fourthly,from the empirical results,it can be seen that the improvement of the growth capacity of the border trade enterprises has an obvious driving effect on the sustainable development ability of the border trade enterprises.The convenient trading environment is conducive to the border trade between the two sides,which will bring some influence to the improvement of the sustainable development capacity of the border trade enterprises.The service sector plays a role in improving the sustainable development ability of border trade enterprises,but the effect is not significant enough.The enterprise development and enterprise cooperation and competition also reflectthe inadequacy of the internal system of the current frontier trade enterprises and the weak risk ability,which cannot improve the sustainable development ability of the border trade enterprises...