A Promotion Strategy Research On Employee Loyalty Of D Enterprise Harbin Branch

With the rapid development of the hotel industry,the problem of excessive turnover of personnel becomes more significant,and the decrease of personnel leads to the decline of service quality,so customers' complaints and dissatisfaction gradually increase.In addition,the recruitment of new staff and corresponding business training will lead to a substantial increase in human cost.Therefore,how to retain existing talent and strengthen and manage the loyalty of hotel staff is becoming an important issue for scholars and hotel managers to deal with.At present,the company's overall performance for the decline in staff loyalty,each enterprise will due to its own management,industry attract the high pursuit,and employee career has a huge impact on employee loyalty.Therefore,the loss of employees of the company will increase the cost of additional expenses and personnel management,which will keep the group in a busy and low performance situation.Exploratory report published by the international countries article can understand that some management researchers loyalty research focus in the related concepts and theory,also is not with the company's human resources management for efficient communication and exchange of views.Training and enhance employee loyalty in each plan level,the company should always implement the "people-oriented" humanistic idea,the basis of excellent interpersonal communication and high quality enterprise cultural environment is a main content of expression,most enterprises have the staff for an enterprise to rely on and loyalty as an important measure standard of choose and employ persons,in the management of the company,constantly attaches great importance to and strengthen the loyalty of employees of cultivating and improving.Employee loyalty will give the company more significant economic benefits,it is not only beneficial to strengthen the company solidarity force,enhance overall morale,reduced labor costs needed for company management,and help to improve the structure of the enterprise culture and propaganda.In view of this,we draw on the basis of previous investigation outcomes,applying the basic knowledge and concept system of modern company humanmanagement,improve staff loyalty the main research of D enterprise methods,and the influential factors to gain and improve the better loyalty for the companies,and then analyze the fundamental reasons.The methods was found to reinforce the loyalty,it is an important embodiment of the connotation of enterprise culture in the enterprise so that the effective strategies was gotten to gain the economy profits for the company's long development.