Research On The Influencing Factors And Promotion Strategies Of Jl Company’s Employee Loyalty

In recent years,under the increasingly fierce social and economic environment and the trend of "people-oriented",the human,material and financial costs invested in human resources management are getting higher and higher,and the competition among enterprises is becoming human resources day by day.In terms of competition,the competition between enterprises is becoming more and more fierce.Contemporary employees have distinct characteristics of the times.Their personalities are more diverse,and their values and aesthetics are avantgarde.This is very different from the employees of the past.They pay more attention to welfare and money.In the process of career choice,we will pay more attention to whether the individual’s potential can be brought into full play.Their view of work and life is Unique.They are loyal to their personal interests.They don’t care about changing jobs frequently,they don’t worry that they don’t have a job.These ultimately reflect employees’ disloyalty to the company,lack of responsibility and inability to acknowledge their professional responsibilities.As a factor of vitality and mobility,employees are related to the development prospects of the company.However,the decline of employee loyalty and employee mobility has become a common phenomenon.The continuous loss of employees will bring some negative effects to the company,weaken the market competitiveness of the company,and is not conducive to the long-term development of the company.In other words,good and loyal employees can bring competitive advantage to the enterprise.Is a company Strong resilience and strong development potential,to a large extent depends on the strength and wisdom of employees.How to carry out effective human resource management and establish a sound staff flow system is the focus and problem of human resources work at present.In this context,taking JL Company as the research object,through interviews and questionnaires,this paper analyzes and studies the influencing factors and promotion strategies of employee loyalty in JL Company,which is of great significance to the management of human resources.The first part of the article is the introduction,which focuses on the research background and important problems of this topic.At home and abroad,the research situation,the goal and significance of the research,the key content of this paper should be combined with the structural framework.The second part expounds the related concepts and theories.The third part analyzes the basic situation of JL company and the present situation of employee loyalty.The fourth part is the analysis of the influencing factors of employee loyalty in JL Company.Through the interview method,based on the analytic hierarchy process(AHP),the influencing factors of employee loyalty are mainly individuals,enterprises and society,among which the enterprise factors.The weight is the largest,followed by personal factors and social factors.The conclusion of AHP is verified by questionnaire survey,and the regression results of questionnaire statistical data show that enterprise factors,personal factors and social factors are all factors that affect employee loyalty in JL company,and the results of AHP are practical for JL company.The fifth part,according to the research of the influencing factors of employee loyalty,mainly gives the strategies to improve employee loyalty from individual aspect,enterprise aspect and social aspect,which combines management theory with practice,and has certain maneuverability and practical value.