Research On The Development Strategy Of NT PV Company

The power supply of modern social production areas,areas of life all cannot do without sound,social development has a strong dependence on energy,this dependence also showed an enhanced trend,because of this,the power generation industry is defined as the basis of promoting the development of the national economy industry.In recent years,our country has carried on the profound changes in the economic field,the new economic structure,coupled with the "green","energy saving" and other aspects of the policy requirements,the production and development of electric power industry has become a problem worth pondering,and has been raised to the strategic height.This paper selects NT energy investment(Group)Co.,Ltd.(hereinafter referred to as NT group)as the empirical research object,it is a large state-owned enterprise with "energy investment" as the main business,and is also an outstanding representative of Beijing municipal state-owned enterprises and local energy groups.In the new industry structure,facing the new economic development structure,the inherent advantages of NT group are weakening,and the group company urgently needs to formulate the future development strategy under the new situation.In this research,the domestic power industry by the authority of the Department published the report as the basis of information,also refer to the NT group recently released annual report,which is more realistic and objective insight into the NT group's development situation,and grasp the development state of China's power industry's potential;in addition,in the analysis of the NT group the internal and external environment,this paper uses the SWOT analysis method,five forces model and other cutting-edge tools,a comprehensive analysis of the company's industry structure,development opportunities and risk factors;then,on the basis of previous studies,combined with the development planning of NT group,this paper proposed a development strategy for NT the group,which takes the enterprise value maximization as the goal,is committed to providing efficient environmental protection for social energy,is committed to energy conservation efforts,has become the industry leader in the domestic first-class And international well-known energy investment management group ";after the completion of the target position,you need to focus on how to implement the spatial layout and business restructuring of the company,on the space layout,this paper proposed" based in Beijing,relying on the development of North China,national development strategy,to the world ",a business restructuring,is put forward in this article.The development strategy of energy based,moderately,combination,coordinated development".Study on the main points of this paper can be summarized as follows:(1)a comprehensive analysis of NT group's external strategic environment,for the increasingly powerful Chineseeconomy,the power demand of the development of the national economy to maintain growth trend,affected by the regional development strategy and the "going out" strategy,China's power enterprises will usher in a new golden period of development round,but the country has established strict "energy-saving emission reduction" goal,only with the strength,the core technology of the electric power enterprise to win in the competition.(2)the objective analysis of the NT group's internal environment,on the basis of the development of clear advantages and disadvantages,that optimize the management mode of the group company should tap the efficiency,maintain the competitive advantage,to achieve large-scale development at the same time,should also bring up the development speed,economic structure and business in the new situation,rational targeting its own development strategy,adjustment of future space layout and business combination,including the basic development strategy: first,adhere to business investment,on this basis,to achieve the scale of development;second,the combination,optimize the structure,improve the security level;thirdly,moderate diversification,strengthen the development of robust fourth,do a good job;basic work.