The Study On Development Strategy Of JN Energy Investment Group Co., Ltd

The Power generation industry as the country's basic industries, the development of the industry cycle depends on the cyclical nature of the development of the national economy. Along with our country economy development of changes in the structure and vigorously promote the influence of pressure on energy-saving emission reduction,strengthen market competition trend, the power enterprises to survive and further development is enterprise development strategy to consider the most important problem.As one of the representatives of the Beijing Municipal State-owned Enterprises and local energy group jn energy investment(Group) Co., Ltd.(hereinafter referred to as the jn group), to "energy investment" for the main business of large state-owned enterprises, how to deal with domestic economic development structure and electric power industry development situation, formulate the development strategy of the enterprise.This paper is based on the internal power industry released the domestic authority of the Department of basic data and industry the company's annual report and a lot of information, through the analysis of the actual situation of JN group, focus on the overall development trend of electric power industry, the integrated use of five forces model and SWOT analysis tools of strategic management of JN power group and the external environment as well as the operation data industry competition pattern analysis, on the basis of comprehensive analysis, research and analysis of the development strategy of JN group target localization is "to maximize enterprise value as the goal, is committed to providing efficient environmental protection for social energy, is committed to energy conservation efforts, has become the industry leader in the domestic first-class, internationally renowned energy investment management group", and established the JN group "business combination and space layout as the" energy "development strategy according to the target location Mainly, moderate diversity, production and financial integration, collaborative development and based on Beijing, relying on North China, the development of the country, to the world".Through the analysis of the external environment of JN group strategy, this paper summarizes the total electricity demand is growing; Beijing city as the capital of the economic and cultural and political center, rapid economic development, the high levelof development, consumption ability, is the best thermal power market and real estate market one; because of the new energy-saving emission reduction regulations and the adjustment of energy structure, promote energy-saving emission reduction, "a big pressure on the small", to support the development of clean energy, the future development for conventional power will become more intense; with the deepening of the reform of state-owned enterprises to actively promote the further decentralization and national policies, the future market competition will become increasingly fierce;along with the way, the coordinated development of Beijing Tianjin Hebei, Yangtze River Economic Zone three strategies and a series of regional development planning national strategy to expand their business to bring machine Case, the same as the power companies to implement the "going out" strategy, providing a wealth of external resources.Through the analysis of the internal environment of JN group, this thesis summed up jn group strengths, weaknesses, jn group is required to start small, standardization of enterprise management, tapping the potential synergies play competitive advantage,foster strengths and circumvent weaknesses, further increase the speed of development,expand the scale of enterprises, through the internal and external environment analysis based on determined jn group development strategy target orientation "in order to maximize enterprise value as the goal, is committed to providing efficient and environmentally friendly energy, focus on energy conservation, and strive to become the industry leading, the domestic first-class, internationally renowned energy investment management group."In the end, the development strategy of JN group's business portfolio and space layout is established based on the orientation of the development strategy of JN group.First, the energy industry, industry stronger and bigger, stronger and bigger group;second, in prominent main business premise, moderate diversification; third, IIFC,structural optimization, improve the level of securities; fourth, collaborative development, operational, financial and strategic cooperation, mutual promotion and mutual aid, and common development. Fifth, based in Beijing, doing fine, relying on North China, the development of the country, facing the world. In order to achieve the goal of the JN group, it is clear that the corresponding measures should be.