Research On Brand Strategy Of Pingdingshan Power Supply Company

National electric power reform deepening,the state-owned electric power enterprise transformation is imperative,how to adapt to the upcoming new markets,establish the authority of the state-owned enterprises in the fierce market competition,will be its pingdingshan power supply company's brand is deeply rooted in the hearts of the people is necessary.State-owned enterprises is different from the general private enterprises,open a new way of thinking to adapt to the market,under the huge background power enterprises should earnestly analyze its advantages and disadvantages and the future development direction,and then to the enterprise to develop a reasonable development ideas,to promote sustained and healthy development of enterprises.Its pingdingshan power supply company as a power supply enterprise,under the planned economy period belongs to oligopoly,under the market economy constantly improve,pingdingshan power supply company as an independent as state-owned enterprises,"brand" in the process of a foothold in the market competition is very critical.This article first has carried on the investigation to pingdingshan power supply company's internal,and studies in detail the company is now in the internal and external environmental conditions,the SWOT analysis,and at present,the company brand management situation and the corresponding problems,and according to the requirements of modern electric power market,it proposed the necessity that the company should build a brand strategy.Then,this article will own actual situation related to the brand strategy theory,brand promotion,brand orientation,cultural construction,the core values and social responsibility construction,etc.),the combination of reasonable planning for the enterprise brand strategy.Finally,in order to ensure the effective implementation of the brand strategy,this paper puts forward corresponding countermeasures and Suggestions.Currently in power supply enterprise,the brand strategy has had certain development,pingdingshan power supply company,this paper puts forward the brand strategy can be very good to help the company to improve its core competitiveness and expand market in the future.In addition,the research of this paper also has some reference value for other power supply enterprises in the same industry.