Research On Development Strategy Of Yantai Bus Group-company

In recent years,the problem of traffic congestion and traffic pollution has become more and more prominent during the process of urbanization.Governments at all levels have given priority to the development of urban transportation as the focus of government work.Yantai Bus Group,as a state-owned enterprise closely related to urban public transportation,faces fiercer market competition.There are problems such as division of powers and chaos of business operations.The survival and development of enterprises are facing tremendous pressure and challenges.Since the 18 th National Party Congress,the Central Government,the Shandong Provincial Government,and the Yantai Municipal Government have all issued relevant policies to promote enterprise to reform and innovation.The 13 th Five-Year Plan outlines clearly the direction of enterprise reform and adjustment,formulates strategies for enterprises,and provides direction and goals to actively undertakes social Responsibility.In addition,with the deepening of people's minds of green travel and the concept of ecological civilization,the informatization and Internet technologies have increasingly mature.The emergence of online travel vehicles,shared bicycles and other emerging travel tools,as well as changes in residents' consumption concepts are impacting the traditional transport industry.This article takes Yantai Bus Group as the research object,analyzes and summarizes the internal and external developmental environment-condition and developing strategy of Yantai Bus Group with various analysis tools such as SWOT?PEST and Wuli analysis model,and puts forward the plan considering of the 13 th Five-Year Plan.The relevant countermeasures and suggestions are given from the perspective of the company's development in the new era background and provide experience reference for similar industries in other regions and at the same time,it has enriched and supplemented relevant theories.