| Some construction group of Zhejiang Province is in the rapid expanding stage. If holding the strategy direction not so well, it is easy to increase the operation risk of enterprise, even lose the next developing opportunity. So it is necessary to make the forwarding look strategic planning of the whole group.First, the paper looks back the developing history of the group, concluding the main problems in the group. Then the macro circumstance and the industry structure which the enterprise faced to is analyzed, also to the development trend of the real estate. In succession, the resource of interior enterprise and the management capability is analyzed from the resource aspect of capital strength, manpower, technique, management, trademark, material and networks, by means of utility degree-transferability matrix. On the basis of it, the group SWOT is analyzed and the strategy is combined. Combining the mission of enterprise and the orientation of strategy, the whole strategy aim of civil engineering and real estate is put forward. Meanwhile,the aim of 10-year work, management and grading management are brought forward at. To make sure that these strategy plans will be successfully taken out, business strategy is constituted, the flow of strategy estimation and contral is designed. And the analysis method of the effect and the control measure of the error analysis in the actualization are proposed.It is important to stand out the development direction of the main work, to cultivate the kernel operation capability, to exert the whole advantage and to keep success in stormy market competition by studying and establishing strategic planning. |
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