Marketing Capability Evaluation Of Giant Kone Elevator Branch Company In Hebei

With the continuous development of the economy and the continuous advancement of urbanization,the railway construction industry has also covered most of the cities in the country.While with the development of railway construction,it is also facing certain challenges.The market size,scope,and openness of the project are constantly expanding.The complexity of the project is gradually expanding and the competition is becoming increasingly fierce.In the future engineering construction market,in addition to the requirements for technology upgrading,it also puts forward higher requirements on the regulatory system,management system and measures,and the rationality of the construction program design to meet the requirements under the reform of the new technology development system.In order to further improve the rationality and accuracy of construction organization design,it is necessary to study a series of construction organization schemes,such as the rational allocation of people,materials,and objects in the construction process,the adjustment of the construction period,the distribution of management tasks,etc.On the basis of introducing the theories of construction organization design,construction cost management,construction quality management,construction schedule management and civilized construction management,and according to the construction principle of evaluation index system,six first-class indexes,including construction cost management,construction schedule management,construction resource management,construction quality management,construction safety management and environmental management,and evaluation index system of 22 indicators,such as contract management,cost planning management,construction materials management and quality management agencies and so on,are constructed.And the fuzzy comprehensive evaluation model is constructed.On the basis of determining the weights using the order relationship method,a comprehensive evaluation study of the construction organization program was conducted taking the X project as an example.It is found that the scheme is at a good level and has great room for improvement in construction quality management and construction resource management.Finally,according to the analysis of the evaluation results and reasons,this paper puts forward the improvement measures in the aspects of safety emergency measures,living environment management,construction human resources management,construction materials management,quality management organization,quality management system and so on.