A Study On The Strategy Of Developing Leisure Tourism In Rural Areas

At present,China's rural leisure tourism has entered a stage of all-round development,which has injected new vitality into the development of rural society.Development of rural leisure tourism,for the construction of a new socialist countryside,building a beautiful China and the construction of socialist ecological civilization has important significance.However,due to the late start and rapid development of rural leisure tourism,rural leisure tourism is facing many problems that need to be solved urgently.This study takes Wenzhou city as a case, and takes the case study as the breakthrough point. Wenzhou City has a wealth of rural leisure tourism resources,and the local people have a high demand for leisure.In recent years,the rural leisure tourism industry in Wenzhou has achieved rapid development.The author analyzes the development of rural leisure tourism in Wenzhou City, and combined with the results of previous studies, and puts forward the development strategy of rural leisure tourism in China.Specific strategies are as follows :excavate local cultural connotation; give full play to the guiding role of the government;shape the characteristic brand, pay attention to the brand marketing; cultivate the professional talents of rural leisure tourism industry.In this study, the author fully recognizes the importance of cultural connotation to the development of rural leisure tourism.Therefore, the author emphasizes that we should excavate and develop the local culture and pay attention to the local characteristics.Due to the limited capacity of the author, perspective and depth of study of this paper has certain limit. So in this paper, there are still many deficiencies, such as not of rural recreational tourism industry associations were in-depth study.