Research On The Development Of Leisure Agriculture And Rural Tourism Products In Shouguang City Based On The Needs Of Tourists

Leisure agricultural and rural tourism,as a new tourism mode,has developed more rapidly in recent years,and has gradually become a new favorite for urban residents to travel.Under the background of rural rejuvenation strategy,in order to adapt to the new development of rural tourism in the new period,the development of leisure agricultural and rural tourism products has become a new hot topic.Shouguang City is relatively rich in leisure agricultural resources,and has a good background of leisure agricultural resources development.Therefore,this paper studies the development of leisure agricultural and rural tourism products in Shouguang City from the angle of tourists' demand..On the basis of systematically discussing the theory of leisure agricultural and rural tourism,this paper applies Maslow's hierarchy of demand theory to analyze the theory of leisure agricultural and rural tourism demand,and designs a questionnaire according to the results of the analysis.Then,the paper systematically analyzes and summarizes the development process and present situation of leisure agricultural and rural tourism products in Shouguang City,and sums up the realistic problems and shortcomings in the development of leisure agricultural and rural tourism products in Shouguang City.This paper analyzes and studies the consumption behavior,consumption preference,demand satisfaction and demand classification of tourists participating in leisure agricultural and rural tourism in Shouguang City by means of questionnaire survey,by means of factor analysis and cluster analysis.To sum up the experiential type,business type,consumer type of three categories of tourists.According to the results of theoretical analysis and tourist demand investigation,this paper constructs a tourist demand model of Shouguang leisure agricultural and rural tourism product development based on Maslow's demand hierarchy theory,focusing on physiological needs,security needs,attribution and love needs,respectively.Respect the needs,self-realize the demand five stages,with "food,accommodation,cultural creation,science popularization,picking,experience" as the core,designed and developed Shouguang leisure agricultural and rural tourism products and routes.This paper also puts forward specific safeguard measures from various aspects such as system and resource allocation.