Research On Leisure Tourism Demand Of Urban Citizens'-take Nanning City As Example

Leisure is not only a human life state, but also the basic human needs. From need level of view, leisure is both a physical needs but also the way to improve self-perfection and realize self-value, which means the needs in the level self-realization. Because China's tourism industry is moving from sightseeing to leisure-type, the leisure travel will become an important part of urban life. For the leisure travel in China started late, the research on leisure travel by Chinese scholars, especially for citizen leisure needs, need to be strengthened.Nanning, located in the junction of South China, Southwest and Southeast Asia economic circle, is only capital with sub-tropical scenery and coastal features in ethnic autonomous regions. It has the rich resource of leisure travel and prominent location advantages. Since the "Ninth Five-Year", the tourism industry in Nanning has been developed rapidly and has become a pillar industry. As the development of leisure travel, it has the important practical significance to investigate and analyze the citizen leisure travel needs for how to better develop citizen leisure travel products.In this paper, we try to start from the concept of leisure travel, based on theories about tourism economy and consumer behavior etc., survey the Nanning citizen, quantitatively analyze the main needs by using statistical analysis to investigate the impact factors of leisure travel needs; propose the solution of developing leisure travel products and provide a reference for leisure travel development in Nangning city.