Research On The Performance Evaluation System Optimizataion Of The Editors In YTRX Media Company

With the deep development of the market economic system,the state has gradually cut down a large amount of capital injection to the news media.In addition to the organization of the party newspapers and periodicals,the urban newspapers have been transformed from institutions to enterprises,and the way to support operation is changed from national financial appropriations and administrative orders to newspapers.Self profit and loss,relying on page advertising to create revenue.After the dividend after the transformation,with the fierce competition of urban newspapers,especially the impact of the rise of the Internet,such as the rise of the Internet,the newspaper faces a severe survival challenge.YTRX media company is the local station established by QL evening news in Y city.It is responsible for issuing reports on Y,including politics news,financial news,entertainment news and community news.Like most other newspaper groups,the staff of the newspaper,except for a very small number of leaders,have a career development identity.All the employees,including the editor,the publishers and the advertisers,have signed a contract with YTRX media company to maintain the normal operation of the enterprise.Effective performance appraisal system can truly reflect the business performance of enterprises and promote the growth of enterprises.This paper takes the performance appraisal of YTRX media company as the research object,analyzes the problems and disadvantages of the current performance appraisal system,and communicates the management of YTRX media company and the front-line editor through the questionnaire,and uses the key index of KPI according to the questions in the questionnaire.The related theories of performance management,such as setting up and setting up,optimize and perfect the current performance appraisal system,and have formulated a comprehensive safeguard measure.In this way,the enterprise management model of YTRX media company is more perfect.Today,in the rapid development of new media,the traditional media want to survive and develop,so it is necessary to carry out self revolution.This paper is mainly aimed at the YTRX media company's editorial staff level,to update and optimize the key indicators of KPI,which is conducive to the enhancement of performance evaluation,and has far-reaching significance for improving the performance management level of the newspaper.At the same time,in the process of research,the author found the problems of performance evaluation,and also involved in the personnel adjustment of the newspaper.Therefore,in the optimization of the performance evaluation system,the organizational structure and personnel arrangements of YTRX media company are also given a adjustment proposal.