Research On The Development Status And Countermeasures Of Sports Tourism In Hunchun City

In recent years,with the rapid development of China’s economy,people’s living standards have also been continuously improved,and the tourism industry has therefore been greatly developed.As a part of the tourism industry,sports tourism has become more and more popular in recent years because of its attributes of sports and leisure,especially with the release of the "Healthy China 2030"Planning Outline and the national "14th Five-Year Plan".In 2035,to achieve the goal of a sports power and a healthy China,many domestic departments have successively issued documents to encourage the development of the sports tourism industry.With the support of policies,domestic sports tourism has entered the fast lane of development.At the same time,the integration of "sports"+ "tourism" industries has also enabled the sports industry to gain more room for development.At the same time,it has increased the scale and development momentum of the tourism industry,resulting in "1+1>2" industrial integration effect.This article aims to provide a set of strategic solutions for the healthy development of Hunchun sports tourism to promote the overall development of Hunchun tourism.Through literature research,questionnaire surveys,expert interviews and other methods,a comprehensive analysis of the advantages,disadvantages,opportunities and challenges of Hunchun sports tourism,a strategic choice for future development through TWOS matrix analysis,and finally a set of countermeasures based on the strategic choice.Through research,it is found that Hunchun City not only has abundant human and natural resources that can be used to develop sports tourism industry,it is also located on the border of China,North Korea,and Russia.It has four national-level ports and can use this resource to develop transnational self-driving tours.At the same time,Hunchun City can also take advantage of being in the Korean Autonomous Prefecture to develop ethnic sports viewing and tourism activities.The specific development countermeasures are as follows:(1)Create well-known domestic and international sports events to promote sports sightseeing tourism;(2)Develop sports tourism with Korean ethnic characteristics;(3)Make full use of the advantages of border cities to develop border characteristic cross-border self-driving tours;(4)Utilize the natural sports resources in the territory to develop leisure sports tourism;(5)Strengthen the introduction and training of sports tourism professionals;(6)Seize the policy opportunity to create a national fitness atmosphere to promote the development of sports tourism.Through this research,it is hoped that the relevant departments of Hunchun City will pay attention to sports tourism and provide theoretical basis and development ideas for the future development of sports tourism in Hunchun City,and inject new vitality into the development of Hunchun City’s tourism market.