A Survey On The Present Status Of Production Of Chinese Cattle Slaughtering And Processing Plants And Attitudes Towards Recombined And Enhanced Beef Of Respondents

Chinese beef industry has been growing fast in recent.However,there was little professional survey related to cattle slaughter plants,especially the shortage of latest data on beef product types and consumers'attitudes to some new products,resulting in negative effects on the development of domestic beef industry.With rapid change of consumption structure of urban residents,people paid more attention to meat quality and safety.Beef steaks were widely preferred by consumers.It brought new opportunities for the development of domestic cattle slaughtering and processing plants.Thus,a nationwide survey was made with regard to the present situation of several leading cattle slaughter plants as well as the consumers'attitudes or acceptance towards enhanced beef steaks.This paper aimed to find existing problems in cattle slaughtering and processing plants and put forward some useful suggestion based on the analysis of the survey.In this study,the main results were as follows:1.Data were obtained from 14 leading cattle slaughtering and processing plants in China.Most companies have been existing for more than 10 years.10 of those enterprises were composed of cattle slaughtering plant,cattle fattening plant and beef processing plant.There were 7 plants possessing more 10,000 numbers of fattened cattle individually.Processing plants produced more enhanced beef steaks,beef slices and spiced beef than beef sauce and jerky.2.In recent three years,the average annual slaughtering capacity has risen gradually from 25175 cattle in the year 2014 to 28923 cattle in year 2016.The average slaughter capability of 14 plants was 221 cattle per day.The average area of chilling room was 893m~2.The average capability of frozen storage and fast-frozen room were 615 metric tons and3864metric tons respectively.The cattle from contracted farmers,social farmers and plants'own farm accounted for 37.47%,32.12%and 30.41%respectively.3.The production of chilled beef,frozen beef,fresh beef,cooked beef and enhanced beef accounted for 37.44%,37.28%,4.98%,11.70%and 8.60%respectively by recent three years.The chilled beef and frozen beef had most of ratios.Products direction to supermarkets,chain stores,agents,catering industry,food enterprises and other places accounted for 24.37%,15.77%,25.01%,17.05%,8.35%and 9.45%respectively.4.The frequency of the consumer eating steak were significantly related to personal income and residence(P<0.05).Those who had higher income had much frequency of eating steak.Those who lived remote were less eating steak.Whether consumers bought the recombined and enhanced beef were significantly related to personal income(P<0.05).Those with a monthly income of less than RMB?6000 were more willing to buy the recombined and enhanced beef steak.Consumer whose monthly income less than RMB?2000 were the most likely to buy enhanced beef steak,and they will buy it again if the enhanced beef steak cheap and tasty.Therefore the recombined and enhanced beef steak should set the product position as low-end products.5.In terms to the primary consideration for buying the recombined and enhanced beef steak,consumers pay more attention to product quality(63.26%),followed by cost-effective(29.18%),corporate brand(7.56%).The results of chi-square tests revealed that in the purchase of convenient beef,women paid more attention to products quality than men.Therefore,the promotion of the recombined and enhanced beef steak recombination and enhanced beef steak should focus on the quality,especially when it comes to female consumers.6.In terms to where to buy the recombined and enhanced beef steak,consumers were more willing to buy in the supermarket and other physical stores(87.86%),followed by online purchase(11.74%),TV direct sales(0.4%).The results of chi-square tests revealed that women were more likely than men to buy the recombined and enhanced beef steak in supermarkets.Therefore,the promotion of the recombined and enhanced beef steak should pay more attention to female consumers.7.In the reasons for not willing to buy the promotion of the recombined and enhanced beef steak,most people thought the recombined and enhanced beef steak had poor quality,followed by not interested(29.28%),do not like to eat steak(11.88%).The results of chi-square tests revealed that those who residing in rural areas were more willing to buy the recombined and enhanced beef steak.