| The electric power industry is the people's vital pulse industry in our country.It is a technology-intensive enterprise and a capital-intensive enterprise.Whether the electric power industry can produce safely and stably will directly affect the overall economic development of our country.Since the reform of the national power system in 2002,power grid companies,as the core part of the power industry,have oligopolistic status on the transmission,distribution,and sale of electricity,and have not really established a power market system.With the new round of reform of the power system in full swing,through the exploration of a diversified power sales model,the power distribution market is gradually opened,competition mechanisms are introduced into the power market,and the domestic power market is transformed into an internationally competitive power market.Improve the competitiveness of China's electricity market.Power generation companies,which are an important part of the power industry,are bound to face increasingly severe challenges in this wave of power reform.At the same time,in the face of more difficulties and challenges,it also means new development opportunities.In this paper,through the research on HDGJ,which is mainly based on coal-fired power generation,combined with the actual development of the company,through the macro analysis of China's power industry,the company's external environment and internal conditions are discussed in detail.During the analysis,The PEST analysis method,SWOT analysis method,and the Five Forces model were used to analyze the competitive structure of the power generation industry and the internal resources of the HDGJ company to obtain the company's strengths,weaknesses,opportunities,and threats.HDGJ should continue to exert its existing advantages,continuously improve the advanced level of the unit,continue to seize the power market,and improve the company's core competitiveness.Increase the number of hours of utilization of the crew,open up the heating market for the outside world,and highlight the advantages of cogeneration.Focus on strengthening cost control,highlighting the importance of coal costs in the total cost,and doing everything possible to reduce the cost of fuel coal procurement.To develop new energy power generation,increase investment in energy conservation and environmental protection,and promote sustainable and healthy development of the company.With the continuous deepening of the reform of the power market,the competition among power generation companies will intensify.This article studies and formulates the development strategy of HDGJ,and provides a reference for its sustainable development in the future.At the same time,it also provides a reference for enterprises in the power industry related fields. |