The Development Strategy Of Beijing Energy Investment Group

Beijing Energy Investment Group is a local company which is responsible for the use and operation of construction fund in the Beijing City. Now it has taken a great change by competing more severely. Faced to a series of new problem, the company is badly in need of adjusting strategy and improving the management. It have converted from a simple investment firm to a comprehensive firm including investment and operation. In the face of the great hardship it should concentrate on how to make itself a going concern and how to develop swiftly. The paper is based on exterior surrounding of the company. The paper is under the guide of the modern enterprise strategic theory and the analysis of the interior competition ability. The new strategy in the new era will be analyzed by the SWOT technology and system approach. According to the problem, opportunities, advantage and threatens, the new strategy and the goal of the firm will emerge from the analysis. Based on the plentiful material, the paper devotes itself to the goal of the company in the future. Its conclusion can not only guide the development of my company in the new era but also contribute to the big enterprise as well.