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Analysis On The Development Strategy Of Huaneng Power International Co., Ltd

Posted on:2016-01-06Degree:MasterType:Thesis
Country:ChinaCandidate:Y GaoFull Text:PDF
GTID:2279330473461305Subject:(professional degree in business administration)
Abstract/Summary:
Implementation of the new electricity reform program has become the most important stage of China’s power industry, a major event in relation to the future development of the entire power industry. Instructed by the State Council, The assets of Ltd will be divided into grids and power generation business of two relatively independent, and as a basis to carry out the restructuring of the underlying assets, and ultimately will be divided between the two operations. In accordance with program requirements, this electricity tariff reform will introduce competition mechanism, taking bidding patterns start to realize the pattern of market power within the industry, and will enhance the functions of government in the power industry, power industry to achieve market and enhance openness, transparency. Develop a new pricing mechanism will be a main focus of this reform, while the government will adopt new environmental standards to the stringent requirements of power generation companies, enhanced penalties, in order to achieve energy conservation, encourage and promote new energy power industry development of. This reform a place interesting is to allow power companies to take power directly to large users, thus breaking the previous monopoly power, to enhance the competitive power industry. The new electricity reform plan called for the strengthening of rural electricity reform to promote the formation of new advanced management mode. Tariff reform is an important content of the electricity reform, to bring far-reaching impact and significance. Will be a new three-part tariff models, including tariff, transmission and distribution terminal sales price and the price of three forms. Government first generation from the initial stages of the introduction of competition in the market model, the tariff for capacity divided by the market price and the price of electricity produced in two parts. And before been monopolized by the grid company to lose, electricity distribution, will be strictly in accordance with the efficiency requirements, follow the principle of cost leadership by the government as a price setter, so the sales price is more scientific and more reasonable.In the long run, if you insist on the implementation of the power system can continue in accordance with the program, it will break the monopoly of the power industry, and market-oriented pattern of the newly formed, will promote the survival of the fittest within the industry to achieve the vigorous development of the power industry. The new electric power generation companies to change to bring bigger and stronger business opportunity, so that enterprises have been expanding, increasing level of technology, can greatly reduce production operating costs. With the continuous development of China’s "West to East" project, the future will be effectively alleviate power shortages, but there will be oversupply, so the long-term perspective, the future price of electricity is expected. For now, the introduction of the power system, the power within the industry will bring a new round of restructuring boom. While major restructuring events in the last period of time is not a lot of the power industry, but the new electric power industry restructuring to provide internal expectations, sea power industry now like to receive before the storm, although the surface calm, but dark Tao surging Many companies within the industry are doing to prepare for a fight. We can be sure that in the near future, large-scale restructuring will continue to emerge, and will have a long-term and profound impact.China’s power industry is facing a major historical change, the future of competition within the industry will continue to intensify, and Huaneng Power International Inc., as one of China’s largest listed power companies will have to face more than ever changing market. How to follow the pace of reform, passed the test of history is placed in front of Huaneng most realistic problems.Through macro analysis on China’s power industry, combined with the practical problems that exist within Huaneng study and discuss the reform of enterprises in the new situation facing the risks and opportunities as well as the development of the company’s own strengths and weaknesses exist. And the basic theory of strategic management as the basis, the use of PEST analysis, SWOT analysis, five forces model and other tools, research and development ideas come Huaneng strategic management direction, targeted put forward in the face of new Huaneng Under the situation of specific strategic measures should be taken.
Keywords/Search Tags:electricity, reform, competition, development strategy
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