Wuhu Rural Supermarket Chain Development Problems And Countermeasures

Our country is agricultural country,the problem of the new rural construction has been the focus of the countries concerned,and raising peasants of the new policy,make the farmers' living standard gradually improve.Following the arrival of the 21 st century,the national big efforts to carry out of "agriculture,countryside and farmers" problem of "agriculture,rural areas and farmers" laws,regulations and policies,in order to solve the farmers' income,agricultural growth,rural stability.Since February 2005,the ministry of commerce issued "of thousands of villages and townships" market project of policy,the government,in the form of subsidies and cut interest rates to guide city supermarket chain business model to rural replication,promote the development of the rural supermarket chain.But the rural consumption level,transportation,logistics,market environment decides the particularity of the rural market,compared with the mature city supermarket chain operating model,it must adjust measures to local conditions,according to the present situation of the rural market to innovation and breakthrough.This article first elaborated the background and significance of developing the rural supermarket chain,based on the analysis of the predecessors' theory at home and abroad,this paper introduces the supermarket chain and development conditions.Usingthe marketing theory and practical investigation,to wuhu to study the current situation and problems of the development of the rural supermarket chain.At the same time,through the development of wuhu rural supermarket chain,the depth of the SWOT analysis,and through the case study shows that,the analysis of the development of wuhu,China million supermarket chain overview,operation mode,operation results,etc.,put forward Suggestions on developing wuhu rural supermarket chain.The full text can be divided into seven parts:The first part: in this paper,the research background and significance of this article,and theoretical research at home and abroad were reviewed,explains the research content and research method of this paper,and the possible innovation and deficiency.The second part: introduces the theories of the marketing,such as STP and 4 p and 4 c,chain stores,supermarket chains,such as the basic marketing theory,analyzes the chain operation mode,toclarify thebasicconditions for the emergence and development chain-like management.The third and fourth part: introduction to the present situation of wuhu rural supermarket chain,and analyze the operation situation,put forward the problems faced by the current development of wuhu rural supermarket chain.The fifth part: wuhu in the process of developing the rural supermarket chain,strengths,weaknesses,opportunities and threats faced by four aspects,such as SWOT analysis.Sixth,seven parts:case analysis,through the overview on the development of wuhu,China million supermarket chain,operation modeand effect analysis,from the development model,marketing strategy,management,security three puts forward the countermeasures and Suggestions for development of wuhu rural chain operation.