Research On Development Strategy Study Of Wuhu YW Company

Globalization, the advantage of low cost manufacturing is no longer obvious, and gradually developed into the manufacturing era of meager profit.In the context of the government to stimulate domestic demand, stimulate consumption, and other policy interventions, China’s air conditioner market continue its rapid growth, accompanied by market volatility. Because of price rising in raw material of air conditioning, as well as labor costs, rising transportation costs, sales cost, then the company’s overall profit level of air conditioning was a declining trend. Air conditioning companies rely on their absolute ability to pass the cost to maintain its original profit margins through the adjustment of the product elements. They passed the cost on to the upstream suppliers (compressor plant and compressor accessories factory). As the middle part of the supply chain, compressor accessories factory likes "sandwiched". On the one hand by the customers of price compression, on the other hand, by the joint impact of the cost of the various aspects of the enterprise, the enterprise has been in the integration caught in miserable. How to accelerate the transformation of its own optimized to seize market opportunities, occupied the absolute advantage of the industry in the fierce competition, as has been pursuing the goal of each air-conditioning compressor components enterprise.The paper systematically analyzes the development status and future trends of the air-conditioning industry; air conditioning compressor industry development status and future trends; air conditioning compressor components machining industry five competitive forces model, SWOT analysis YW development of the company’s strengths and weaknesses and the opportunities and threats, and peer competitor has done a detailed analysis of the study, YW company’s development strategy is based on establishing the overall strategic objectives defined the overall strategic thinking, the implementation of integration development has made the strategic thinking and the formation of an integrated strategic vision, and then launched a to Wuhu YW air conditioning compressor modular supply development strategy.