The Research On Chain Store Development Of Shandong Guicheng Supermarket

In the next few years may be China retail chain suffered the most severe test of the period.On the one hand, fully online transactions using the Internet and the rapid expansion of the scale of information technology. on the other hand, Foreign large-scale retail enterprises with their advanced management experience and advanced global procurement and distribution system,the rapid expansion in the China Market.The impact of two aspects of the largely occupied the domestic retail market. Local retail enterprises are facing increasingly fierce competition from global height, to plan the development strategy, sustainable developmentIn this paper, grasp the premise of rich data in related field research, in-d epth first-line supermarket survey, using the relevant theories of strategic man agement, analyzed and summarized the existing in the development of your si ncere supermarket company gaps and weaknesses, the opportunities and challe nges faced, and then draw the omitted results analysis of the company’s war, to state-owned and large supermarket chain development strategy a comprehen sive exposition. The study results are based on a large number of first-hand d ata on the basis of the analysis, the basic reality.This paper is divided into5parts. The first chapter introduces the researc h method of this article’s research background, significance, foundation for the. The second chapter on the relevant theories of strategic management and stat e-owned large chain enterprises development strategy situation briefly, and pro vide a theoretical basis for the thesis. Analysis of the third chapter in your si ncere supermarket as the macro environment and industry environment, using SWOT strategy analysis method, combing the development of your sincere su permarket in the advantage, disadvantage, opportunities and threats and other f actors, established the chain development strategy. The fourth chapter describe s Shandong Guicheng supermarkets strategic target and the strategic policy, re finement of the nine strategic measures. One is your sincere supermarket chai n development strategy should take the capital as the means, to carry out cap ital expansion through mergers, acquisitions, leasing and etc.. Speed up capital operation, to achieve low cost expansion, expansion of business volume, redu ce operating costs, enhance the competitiveness of the supermarket. Two is to improve the scientific and standardized modern enterprise management system, to create the process management system. To strengthen internal management, establish and improve the supervision and management mechanism. Further o ptimization of the supermarket store layout,, optimization of commodity and s ervice, to meet customer demand. Three is the implementation of the develop ment strategy of regional chain based on. Closely around the new values of e xisting business and residential area, the government intends to develop and s upport the new rural construction implementation of chain development strateg y, The four is the chain flexible development strategy combined with the imp lementation of multi format. Relationship between competition and cooperation to promote multi-level three-dimensional form various types, both for the rati onal distribution and total amount control in the region, and the diversificatio n of format to meet the multi-level and differences in consumer demand. Five is to enhance the information technology, accelerating the pace of your since re supermarket chain. Upgrading of the software system, and further optimize the customer relationship management systems, supply chain management syste m. Establish communication with suppliers, improve consumer platform, netwo rk, management automation management. Six is the establishment of logistics and distribution base of ultra large scale, reduce logistics costs, improve logi stics capability. Take effective measures to strengthen logistics management, in tegrated logistics and distribution of resources, reduce the business enterprise1ogistics cost. The seven is to develop its own brand.Diversification and seriati on formed Shandong Guicheng supermarket own brand, in the consolidation o f Zaozhuang local sales market at the same time, strive for the early succe ss in the logistics system and distribution network. Eight are actively expandi ng the business channel in retail basis. The full development of the online m arket to take advantage of its own brand, promote the development of fusion line.Nine is to strengthen the building of enterprise culture, enhance the comp etitive strength. Adhere to the people-centered, promoting the building of enter prise culture, talent and provide power support for the chain strategy. In order to help enterprises to adapt to rapidly changing internal and external environ ment, further put forward the implementation and control of strategy framewor k and implementation steps, to adapt to the time-varying, timely improvement and optimization. The fifth chapter is the summary and prospects.This paper studies the necessity of state-owned regional traditional retail chain development and how to promote the chain development, targeted and the characteristics of a certain age. In the current environment of lower cons umption growth and subjected to electric shocks, industry into a period of gro wth, is expected in2014industry growth will continue. However, with the ra pid development in recent years China economy, consumer demand is increasi ng, the retail market still has a broad space for development. Local retail ind ustry should learn from the experience of successful retail giant, learn from e ach other, with their own reality, development mode innovation of state owne d supermarket chain. This paper first detailed analysis on Shandong Guicheng supermarket company development. Hope the ideas and strategic measures pu t forward by this paper in the process of Shandong your sincere supermarket development strategy, provide a reference to similar state-owned retail enterpri ses to effectively deal with e-commerce company and foreign retail industry i mpact, contribute to the sustainable development of local retail business.