Study On The New Marketing Model Of LAUNDRYSTOP Company

With the improvement of living level and the steady growth of income,the pressure also aggravate constantly.It is widely felt that people in fashion,clean,beautiful clothes is the guarantee of the health,the reflection of the spirit and one of the important symbol of measuring life standard.Making housework easier,seeking the professional Laundry Company for the designated has already became the choice of most people.However,with the exacerbation of the competition,the dry cleaning industry is calling the innovation of the marketing mode.LAUNDRYSTOP Laundry Company mainly provides cleaning business for the high-end customers and groups.In the company's early days,it has achieved good results by using the franchise sale mode,but,recently,has found many difficulties and problems in the practice.Through the analysis of the marketing environments of LaundryStop,on the basis of the theory of modern business,the article study Innovation Design of the marking mode to solve the bottleneck of marketing operations of Laundry Industry and provide the feasible reference plan,provide reference for the future development of LaundryStop,meanwhile,provides necessary reference for the innovation of the marketing of Dry Cleaning Industry.The research of the full text applied a variety of methods,the theory of research method,meanwhile,the innovation of the marketing model and existing marketing model are discussed;The research method of comparative analysis is employed in the paper.On the basis of studying of the usual Marketing Mode in peer industry,Paper compares and analyses the traditional marketing mode of Dry Cleaning Industry and the innovation of the marketing mode,that is,the information technology was combined into the existing marketing mode.In comparison with the all-round,multi-angle comparison,the new pattern was designed;the characteristic of the new pattern was summed up by comparing Dry Cleaning Industry E-commerce and its adoption with the regular e-commerce network marketing.Using the research methods of countermeasures,through the analysis of Marketplace environment LAUNDRYSTOP Laundry Companies are facing,combining with the business status.By regarding 020,that is,online To Offline Marketing Theory as the guide,designed to adapt to the requirements of the development of LAUNDRYSTOP Company,at the same time,the new patterns of improving the competitiveness of the new Online Offline(020)combination performed.The thesis includes the following several parts:First is the new marketing mode was designed by reaching he current situation of LAUNDRYSTOP Company marketing.Second,in the new mode of the design process,online and offline marketing methods was used frequently,that is,not only in traditional dry cleaners of single marketing methods-the customer to the door to take clothing methods of management,the appointment of the way through the network and the door to door to receive the one-stop service.Second,in the new mode of the design process,the use of the more is to realize the combination of online and offline marketing methods,namely,not only in traditional dry cleaners of single marketing methods,namely the customer to the door to take clothing methods of management,and more into the appointment of the way through the network,and door-to-door,one-stop services are applied to the traditional Dry Cleaning Industry.Third,by the cooperation,the service category will be increased.The new marketing mode is no longer confined to a single as traditional provide laundry service,that is,clothes cleaning,but on the basis of it,through increasing the service category,such as cleaning high-grade leather,maintenance,household items cleaning,including carpet,sofa whole cleaning,Alteration of clothes and etc,a full set of comprehensive one-stop service.Fourth,in the electronic commerce network marketing,B2C theory is used.Through the Internet orders,online inquires the order status,online payment,online evaluation of the injection of new marketing elements,with new marketing modes cleaners than traditional laundry store present a more comprehensive,more rich,more human and more cost savings,higher efficiency advantage.The study on Dry Cleaning industry marketing mode innovation concept is defined,the characteristics of the Dry Cleaning Industry,market demand,market competition and Dry Cleaning industry marketing mode were reviewed in this paper.Through the analysis of the current marketing model and market environment LAUNDRYSTOP facing,the relevant marketing theory and B2C marketing theory was used in order to marketing mode innovation design of Dry Cleaning Industry,in the meantime,the specific operation process and the implementation steps of the new pattern was elaborated.