Research On Thedevelopment Strategy Of XD Laundry Service Company

This paper tries to analyze the decision of the 2015 China's economic slowdown and the "Internet+" to promote the upgrading of traditional industries, relying on specific small and micro enterprises, in the region where the industry to upgrade the industry upgrade. Using modern management theory, it can provide a useful way to solve the problem of the survival and development of small and medium-sized enterprises in the real economy from the perspective of washing industry.The author takes the service of Dalian XD Laundry Service Co., Ltd., for example, in the international industry and domestic two or three line city after research, from the perspective of the actual operation of the industrial upgrading of the road, and form their own opinions, to help companies in the future competition.This paper is on the basis of the actual work, statistical data to find the relevant industry, consulting industry professionals comments and suggestions, combined with the EMBA study enterprise strategic knowledge, by G-PEST model, Porter's five forces model, internal and external environment of the Dalian XD Laundry Service Co., Ltd. were practical application analysis, and use SWOT matrix summary, made for the company's business strategy. At the same time, combined with the actual situation of XD Company, from the introduction of equipment, marketing channels, human resources and logistics costs four aspects of practice.This paper is helpful to Dalian XD Laundry Service Co., Ltd in the industrial upgrading of the road, to find a new way of practical operation significance. At the same time, the hope can from multiple angles to study the little micro washing of the enterprises in the economic downturn, how to reverse investment, practicing internal strength and expect in the theoretical level and practical level to bring some reference significance to other enterprises.