Development Strategy Research On DF Company Of Laundry Bead Industry

With the continuous progress of social economy,the people's income and consumption level continue to improve,the quality of life and quality requirements continue to improve,foreign daily chemical brands optimistic about the huge potential of the domestic market,constantly pouring into the domestic market to seize the market,making the domestic daily chemical industry more and more fierce competition,domestic daily chemical enterprises by the impact of foreign daily chemical giants,market share is increasingly eroded,brand influence continues to decline.In addition,domestic policy macro-control,raw materials and labor costs are rising year by year,the Internet economy and e-commerce and other emerging industries are booming,all of which have brought survival crisis and development bottleneck to domestic daily chemical enterprises.Therefore,how to prolong the life of domestic daily chemical enterprises,improve the quality of business management,and let enterprises develop smoothly in the cruel market competition has certain research and guiding significance.This article takes the small and medium-sized daily chemical enterprise DF company as the case study object,first through the market research has carried on the summary and the summary to the laundry coagulation bead industry present background and the market prospect;secondly uses the PEST analysis,Porter five-force competition model,the SWOT analysis and so on various methods to carry on the comprehensive system analysis to the DF company external environment and the internal environment,clarifies the enterprise to face the opportunity and the challenge,the enterprise own superiority and the inferiority,provides the strength support for the formulation development strategy;Finally,according to the strategic orientation,the development direction of the enterprise is established,the strategic goal is formulated,and the strategic plan suitable for the enterprise development is selected.At the same time,in order to ensure the smooth implementation of the enterprise strategy,the safeguard measures and means of implementation are also formulated.For DF company is a small and medium-sized high-tech enterprise with technical advantages,managers are technical personnel before,should rely on the company's existing high-quality team,equipment and channels to further improve the production and operation of laundry beads management ability,the main business laundry beads products to do "deep ",at the same time using their own resources and the main business of the consumer market to develop some high economic value-added products.The company is weak in the aspects of standardized management,brand building and cultural construction,so in the implementation of the strategy,we should devote ourselves to building a good corporate culture and expanding the influence of the company;construct a reasonable organizational structure and reduce the cost of management;integrate information platform to promote the cooperative work of various departments;pay attention to the introduction and training of talents,improve the evaluation index system;establish strategic alliance with cooperative units,complementary advantages and other aspects of construction.Although this article takes DF company as the case object to study its development strategy,but has the reference significance and the reference significance for other domestic daily chemical enterprises to deal with the fierce market competition,establishes the product brand and so on.